Early this month, I bought a domain and got permission to use whatever old copy (but not images) from the cached pages I could find. The site ranked #1 for a few decent, keywords but not great keywords and had an average ranking of about 38 over 1001 keywords in total. There are also some great backlinks from some high authority sites. After looking into some of the pages, I could see why they let it go. The pages weren't designed to sell. The copy did an okay for SEO, but could be improved there as well. After restoring and optimizing a few pages, I started getting about 1000 visitors a day and was seeing some decent conversions with my affiliate links. I have a site wide plugin to redirect 404 traffic to my home page while I work on optimizing and restoring the rest of the pages. However, a couple days ago, this happened: In looking into things, it seems that I didn't restore the pages quickly enough, and have lost my ranking for the vast majority of the keywords. I've also experienced about a 50% drop in traffic as well. The pages that I restored and optimized kept their ranking and are still converting on the traffic they get, but without the extra traffic getting redirect pushed to them I'm losing out on conversions I would otherwise have. Which leads me to my question: do I restore all the non optimized pages to hopefully get some of the traffic back, and then go through and optimize all the pages? Or would it be better to add the pages back slowly as I reoptimize them?