Hey everyone, I haven't posted something useful since a while now, so let me give you a little tip I used with SEO campaigns that helped me make my campaigns much more successful and saved me tons of money. Now this isn't a link building strategy nor is it another "moral boost or mindset" thread. It's kinda something in the middle. Typical SEO Newbie: (I did that ) You built your site and content. You built links. Followed every guide. Built yourself or outsourced from highly reputable, results-oriented services. 3 days, no results, 2 weeks no results. How is it even possible? "I did everything!!!! It was a very low competitive keyword!!!!" Big mistake: You either, start building more, more, more and more links. Or, you keep buying, buying and buying SEO services or, you quit. You then realize, after 2 months or whatever, that you're on top of the SERPs for those keywords. You also realize that all that effort you did in the past, whatever, was concentrated on that single website and was obviously an overkill. Solution? If you do nothing in your life but focus on one project, you get kinda obsessed. Checking rankings none-stop. And then, getting frustrated, panicking, and doing a bunch of idiotic stuff like ruthless buying and link building. Here's a formula I follow that has never failed me. #1 Do your keyword research well, build your content, put your monetization tools, research what works and what does not in SEO, plan and execute your campaign. #2 MOVE ON. Yes, move on. This is one of the most productive decisions I make. I'll tell you why this is so helpful below. #3 Readjust focus on something else. Work on another project or even just plan and research another solid project. #4 Take a look at your first project again. Enough time would have passed by then. You can think more clearly now with less "obsessive" behavior. If it has settled far in SERPs then it may need more links, so build more links. Or, you might notice that's already ranking well and bringing you profit. That's great! #5 Now you have another project ready and you can proceed with it. (one at #3) Now don't get me wrong. I'm not saying start doing stuff in parallel and overwhelming yourself. I'm saying ASSESS the situation, think about the approximate effort that's NEEDED to rank. APPLY it. Move on. How's that even beneficial? #1 You don't get obsessive with "monitoring" your website and keep thinking that you should add this and that and do this and that, and buy this and that. #2 You spend your time being much more productive. #3 If your first project fails, your morals would still be relatively high and you'd still be willing to rectify things, or just move on because you already have an idea, or have already made progress on another brilliant project. #4 You avoid spending tons of money and unnecessary time on an "overkill" campaign. #5 You're more unlikely giving up IM before succeeding. Why? Because you didn't feel frustrated and having nothing left over when the project you spent all your money and effort on went sideways. How Do I Know Whether The SEO I've Done Is Initially "Enough" for me to "Move On" As You Say? #1 Personal Experience. When you keep building websites and following a relatively similar formula, dealing with different keywords with different competition, you develop a sense of relativity. Meaning, you can better tie link quality + volume to SERP gains. Thus, as time passes, you'd be able to distinguish, to some degree, what's an obvious overkill and what isn't. #2 Results of Others. If you're ordering a service from BHW, reviews and service price play a role. If people say they ranked so and so with package so and so, then you are likely to be able to achieve similar results with a similar package. Of course this is not so reliable as SEO is not that simple and results vary according to a bunch of factors. But this is one other indicator that helps you develop that "sense" of what's an overkill and what's not. #3 SERP Changes. As long as you're dancing, then, you're dancing. Your keywords might settle all alone and they might settle with more link building. Give your site a shot with the SEO campaign you "think" will be enough for it. Move on to your other projects. Check up on it from time to time. Once it settles, you know whether you need more links or you're done and just need to maintain velocity to keep the rankings at the top. That's all I can think of at the moment. I'm adding this question to the thread. Liked it! Simple advice from personal experience. I know many people might face that exact same problem so hope this would help.