I have this 'wannabe' authority site that I care a lot, its domain age is 9 years and 9 months old but the site's age is around 1 year, more than 130 articles, also left some articles scheduled to be posted, on-page SEO done right etc The site is in a quite interesting niche, it doesn't rank in top 50 for any of its major keywords; I monetize it via related affiliate virtual & phisical products, and every now and then, I have sales per month but never reached the x,xxx mark , just xxx (100-500) Got about 200 UV per day which is not much at all..after all this time, although conversion rate is wonderful mostly because of my monetization technique. (lots of conversions, but small %, that's why it didn't crossed the x,xxx mark) But I never promoted it, never did/ordered off-page SEO. It was more of a side-project. My question might be kinda dumb, but what would you suggest me? Should I drop a fancy & expensive SEO on it and keep building, or simply go with something that is very diversified & also drip-feeded? Should I drop SEO at all since I don't know if I care more about its revenue than it's 'health'. Thing is, for my other sites, I know exactly what I want to do/achieve, what kind of seo to do etc care more or less, but for this one.. it's different. Should I start with a press release service before dropping SEO? I think I neglected this gem of mine and now I'm trying to fill it up with McSEO instead of letting my site go to the 'gym' and progress naturally. I don't want to promote this site the same way I do with my other sites due to various reasons.