I have a lengthy question for you SEO people. I am in an industry that has been around for hundreds of years. It is my passion. There is a need in the industry that I know a solution for. At one point the industry would have not paid for the solution because, for most, it would have been unaffordable. However now, it is affordable and will still be of utmost use. The search term that is always used is "how can I fix the problem" and almost never "how can I prevent " the problem. The way I see it, it will be very hard to get my solution out there when someone have the problem already. However, they will never want to deal with the problem again. How do I get my solution in front of the issue, not behind it. And would I be thinking correctly that once this person has this problem they will never want to have this issue again (believe me they won't!) and be more then ready to keep it from happening again? SEO part of the question: Should I focus my kw campaign on the phrases that they are using to fix there problem rather then on the very low search phrases of how to prevent the problem? There is enough to talk about on the issue in the forums and the like about the problem so should I try to catapult my solution where people are who could be shown that there is a solution to a problem, that they are well aware of that they have, but don't really know what the solution could be. I hope this explained things in a way that anyone with good solid advice can understand and give me some really good advice here. Thanks all...look forward to your responses.