I think there a a cpl of drawbacks to this and some good advantages. Drawbacks being music is fucking competitive I imagine- although he tells me (and I know from his personality) that what he's doing is pretty niche- he says a cross between indie and hip hip- so maybe it can be turned into an advantage. He told me he had done a cpl of performances at local hotspots and got a newspaper write up bigging him up or soesuch. Advantages for me would be I know he will be making quality content so dont have to worry about that side and that it's a quality product. So for music what would be some good ways to go about it as we informally discussed a JV and Im interested in seeing how realistic it would be. He already mentioned twitter and how he likes that. I havent done any twitter except for screwing around with tweet attacks and giving up thinking it not worth my time at the time going back to SEO altho I'd be wiling to give it a shot. Im thinking maybe social media might be better than SEO for the music niche. Thoughts on viability and possible directions to take it?