I have an offline audience..now what?

Hello All,

I had a really interesting offer thrown at me a few weeks back, and it finally is confirmed and ready to go. It is Internet Marketing related so I promise not to bore you guys too much

A few times a semester I speak at 2 local colleges regarding running a computer consulting business and I usually offer some tips and tricks to the students regarding ways to make some extra cash with their private computer consulting work etc....

Well someone brought up SEO, and asked me what I knew about it. I am no expert with IM and SEO yet, but I do know that I am certainly proficient enough in White hat to speak my part about it. To sum it up I spoke for about an hour on the topic, and everyone got into it and I suppose they saw some potential in some of the stuff I said.

A week later I get a phone call and they want to me teach local small business owners at the college the very basics of how to get their business online and do some very, very basic SEO work on their current or future web sites...

This is all very exciting for me and all but I have a question for you guys and would value your opinion. I do not want to reccommend any offline SEO books to anyone in that I feel they get outdated quickly... How would you handle a group of 20 potential Internet Marketers who are listening to everything you have to say. (Talk about a targeted audience) I was considering putting together a 150-200 page guide for them and offering it to them at the end of each class (I will be teaching new groups every few weeks for the semester).

What else (ethically) would you guys suggest that I recommend? I am seriously not trying to suggest anything they do not need, but I would like them to leave there with the best tools for the best prices. Any advice?

Thanks in advance for any opinions you all could provide!

All the best,
Jeff

I would spend more time talking about how to get a website up and running vs. SEO. They are probably going to have all the work outsourced anyway, so teach them how to go about getting the work done for them.

I agree with you there. I am going to build from the ground up. Most of these people will more than likely have a frontpage website or something along those lines and I simply do not want to overwhelm them with information too quickly.

Does anyone here do commercial SEO work religiously? If so I would love to speak with you regarding work flow and organization, client keyword tracking etc... If anyone has a moment to PM me I would truly appreciate it.

I agree with setting them up on wordpress or similar platforms.
SEO is much easier, as there are many plugins that're readily available that make the job 100x easier.

Good call guys, some of them may already have existing websites so I will still have to cater to the lowest common denominator. Some will roll with the blogs, but some may want some standard website instruction.

I suppose I will have to find a way to integrate both lessons into the class so it will allow them to make a choice as to which one they would like to go with. Again, thank you for the advice. If anyone has any insight on the SEO consulting biz please let me know via PM.

Instead of taking the time to write a cumbersome ebook (you could outsource it, I suppose) I would recommend sitting down and having someone interview you on the subject. You can then sell them this audio seminar course which provides them with the information they need in a convenient way to review it.

It doesn't take too long to do this. You provide the interviewer with your outline of what you want to cover along with some key questions and then just sit and answer their questions. Include losts of stores aka case histories to get your point across and you should be able to get about three to four hours out of it.

You don't have to do it all at once.

Break down the interview into small bite sizes according to your outline so your listeners can quickly access the parts they're interested in.

I've been wanting to do something similar on offline marketing but simply haven't had the time.

This will establish you as an expert and have them coming back to you for more advice (which they'll pay for) and give you an opportu8nity to earn income by outsourcing to others.

If you want more detail, PM me.

Hope this helps...

Yep, forget the book!

I would supply the notes to your talk, plus additional info via email, so give them just one URL to write down at the event. Get them to opt-in to your list on that URL, and then you can drip-feed them the Notes, Audios, PDFs, videos etc over time, including affiliate products/services & your own products etc.

They will be eating out your hand as they see you as the expert.

Wish you well.