Hey guys, please excuse the low post count from myself, I'm pretty new to IM and I only found BHW a few weeks ago so I've been cramming in as much info as possible since then and not really posting! Anyway, I have, for lack of a better word, inherited two websites that are supported by magazines. One of them is massively popular, the other not so much. Website A is getting consistently over 100,000 unique visitors each month (it has a very active forum) whereas website B is currently on just over 3,000. Now these websites have been seen as afterthoughts for the last few years and it's a bit of a miracle that one of them has been able to get such a high amount of visitors. Currently the only way they're earning money is through private ad sales but these are being sold off at ridiculously cheap rates. I've been tasked with coming up with a plan of action for these websites to monetize them and generate a revenue stream that is higher than current. If I were starting a new website on Wordpress I would have more of an idea of what to do, but these sites are full of articles (not necessarily written with SEO in mind however) and the websites have been made on Joomla. I'm thinking the first thing I need to do is tell the sales people to stop devaluing the ad space on the sites and to start using Adsense? Thanks for the help guys, I hope one day I'll be able to give some knowledge back to this community!