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I have a very popular site but it is only getting .15% CTR and I am not happy with it..

Discussion in 'General PPC Discussion' started by StrPowerDx, Jun 21, 2015.

  1. StrPowerDx

    StrPowerDx Newbie

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    Majority of my viewers are desktop users (gamers) and a lot have adblock, also a lot dont click my sidebar ads or footer ads. If i put header ads my site will look bad and since most are desktop anyways header ads probably won't perform as well as they do with mobile users. Should I just avoid Adsense and try something else or what? I got total today and yesterday 1.6k unique views but only 1 click which netted me a whopping 12 cents....

    Someone give me some advice here
     
  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    I was recently complaining on this forum about having a low Adsense CTR for the past few months. Before I made any changes, I had 1 in-content display ad on every 300-600 word post and 2 ads for every post longer than 600 words, but I only had a CTR of 0.20%. For the past week, I started running tests to fnd out what the issue was. Do you want to know what the problem was?

    I didn't have enough ads.

    As soon as i started displaying 2 in-content ads and 1 sidebar ad per 500 word post, my CTR went up to 2% (and it's been like this since I made the changes). Now, this isn't to say that my solution would work for you, but it's important to start split testing different ad types, ad positions, ad sizes, and the number of ads to increase your CTR. After all, with your 0.15% CTR and $0.12 a day, what have you got to lose?
     
  3. BeatDaBest

    BeatDaBest Registered Member

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    Have you tried in article/in post affiliate links to related products? You could use Amazon Affiliate or something.

    Or since you already have traffic you could review stuff related to the gaming stuff on your website and put Amazon Affiliate links on it.

    Or you could look for a CPA offer that pays you per lead and it's related to gaming. Perfect ones would be ones like "Get a chance to win a free xBox/PS4/PC if you fill out your email address" and put that as a blog post or in your content.

    Links within your content for me are usually better converting than ad links in the sidebar or header.
     
  4. prophecyprojekt

    prophecyprojekt Regular Member

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    Are you using Google Analytics to monitor your traffic? If so, look at Acquisition, Overview, is it mostly "referral"? If so, click on Referral to see the top referring sites. Are they weird links like free-social-media-buttons.com or the like? Then it's not genuine traffic. Otherwise just ignore me but perhaps your daily real visitors are way less than what is being reported.
     
  5. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    One more thing, if you decide to add more ads to your site, make sure that you check your analytics data to see how your audience responds to the changes. If you notice more people leaving your site quickly or bouncing off, then consider reversing the changes or adding fewer ads (e.g., 2 instead of 3).
     
  6. Sythix

    Sythix Senior Member

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    I agree with the poster above who said to split test. This is very important. I don't have much experience with adsense, but I do a lot of CPA, and I'm usually at a %5 CTR (which might seem low to some, but used to be lower), and that was through trying different things and finding what worked for me. Try different ads, placing them different, try more, try less, or even another monetization strategy. Figure out what works, the testing and loss of profits will be worth it in the long run.
     
  7. jamesshaffer25

    jamesshaffer25 Regular Member

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    what's your favo cpa network?
     
  8. mainceaft

    mainceaft Regular Member

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    If your visitors are returning visitors this is common thing . in fact you don't expect that much from this number of visitors .
    what you have to do is blind your ads units change it positions , make your theme more simplified so people look at ads more .
    use anti ad-block code to show Disable-Ad-block message inn your ads place for regular visitors to add your site to exception list .
    last if adsense not enough for you use affiliate & CPL ads which could give you more revenue the adsense .