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I have a pitch meeting for a a $2000 a month SEO Contract

Discussion in 'White Hat SEO' started by cashdoctor, Feb 22, 2009.

  1. cashdoctor

    cashdoctor Junior Member

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    A company that makes and distributes video educational products is looking for me to assist them with SEO and web marketing in general.

    I am trying to put togethor some nice materials this weekend so I can shine on Monday and win this juicy contract.

    I have already done some free lance work for them and now we are looking to partner up. I have developed a wordpress blog, AR Series and developed the 2nd largest Facebook Group in the niche.

    What plan can I provide for Monday. Is there an Ebook (Member Downloads) about how to run your own SEO firm.

    I am looking to present something like this.

    We will be responsible for

    1 Blog post Per Day
    2 Article submissions
    2 Video submissions across 20 sites.
    5 backlinks per day
    Email blasts to list
    Facebook Interactions

    Not sure if I am headed in the right direction but I want to put a list of services I will provide on a monthly basis. I would like to devote 20 hours per week to this client for their fee. Any experienced people who do SEO for clients have any ideas for my meeting on Monday.

    Any member downloads with some good info. I know SEO now I am just looking how do I package what I do into a nice packet and 1 hour meeting.


    Thanks
     
  2. d4l1t0s

    d4l1t0s Power Member

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    try the 10K in a weekend prodcut , You will find some great tools there
     
  3. stmadeveloper

    stmadeveloper Registered Member

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    Most of us that do SEO for a living don't work like this. 2k a month is fine, but normally we charge a upfront fee, a retainer (2k per month), plus costs and additional time if it's required.

    Average client is about 4k per month.

    I guess I'm saying your selling yourself short.

    Sitepoint has some good articles and things for you to browse I do believe.
     
  4. cashdoctor

    cashdoctor Junior Member

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    Ok I will check it out. Maybe I will go for an upfront fee as well.

    STM. Ok lets say this person gave you $5K upfront and $2K per month. What services would you present to them?

    I will check out Sitepoint.
     
  5. the_demon

    the_demon Jr. Executive VIP

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    Get a 6mo contract minimum. SEO is a time consuming process and is always subject to the whim of google. I handle the SEO work for a multimedia company in NY their contract with clients is a 1yr minimum and I get paid for 6mo in advance or if it's a six month contract I get paid for 3.

    Pitch tips:
    - Also discuss the impact of your services and how it will benefit their business.
    - review other seo websites see what their selling points are

    [side note] I'm sending you a PM with additional information.
     
  6. Superdude22

    Superdude22 Registered Member

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    Especially, if this is your first client, then $2k a month is a good price. They are getting a good deal, and you get to figure out how much work this will actually take you. The cost also depends a good bit on how big the company you are pitching is. If you're pitching a Fortune 500, then $2k a month is a drop in the bucket and you are underselling yourself b/c it is virtually impossible to raise prices on them and keep them as a client (they have complicated budgeting systems that don't allow much for increases in price.)

    However, if it is a small company that can afford you at $2K a month, then there is nothing wrong with taking them on for cheap. It raises good will and provides a reference for you (one of the most important things about running a consultancy).

    In your pitch, the FIRST important thing to do is create a problem, like they don't show up well in the SE's. Make it a catchy one sentence problem, "You aren't on the first page of Google". Show them numbers, anything you've got, that can show their situation and possibly a new perspective on their numbers that can illustrate the problem.

    The MOST important thing is to tie it all back to how YOUR company and what YOU do will solve this problem. Though you can't guarantee that their problem will be solved (like 1st page rankings), you show them the amount of work you plan on doing. It's called a statement of work and you should refer to it as such to sound more professional. You should also write one up that gives them more details about what you are doing, it can include places you are going to submit the site to, details about how long the content will be, it is kinda like a contract too.

    Give them a taste of what you will do for them in the presentation, but NEVER show them everything. Your job is to show results and analyze the results so that it looks like you are doing a good job, but NEVER show them all of the details. That's is a really quick way to lose a client.

    Another bit of advice, take over as many of their core services as possible, like hosting or anything like that. I worked for a company who managed the checkout processes of about 10 fairly large merchant, during christmas time, we had a 3 or so day outage. Our clients were pissed, but we didn't loose a single one b/c they knew how important we were to the success of their business. You want people to think and know that about what you do.

    Last, but not least, remember that YOU are the consultant and the expert. Don't let clients push you around with things you are doing and tell what you are doing is wrong. They don't know. For the most part, they wouldn't be hiring you if they actually had a clue b/c most of this stuff is easy and they can outsource it the same way you probably are going to (if not, outsource it).

    If you have anything else feel free to PM me, this used to be my job.
     
    • Thanks Thanks x 2
  7. cashdoctor

    cashdoctor Junior Member

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    Thanks for all the info everyone?

    I love the statement of work sheet.

    Everyone what services would you provide?

    Something like this

    5 Blog posts (already set up a wordpress blog with Aweber form)
    10 Articles written and submitted.
    10 videos submitted per week to 20 dir.
    Maintain Facebook Group
    Maintain List
    Market existing Services
    Improve Blog etc..

    I want to say ok for $500 a week I will do X,Y and Z. Looking to spend 20 hours per week on this client. Even better if I can outsource the articles etc and spend 5 hours per week. Will cut into my profit but now I can go find another customer, and then another.