So I'm a marketing student and known in my circle of friends that I'm the internet guy, the one who makes money online.. So I must know 1 or 2 things about Facebook, right ? So today one friend came to me all like "Hey what's a 200K likes facebook page worth" ? I was surprised and asked my friend to show me her page. It was a page about "Hugs after a fight" (Not the page's title, no self promotion). The page was not very active. But, when she posted, she got medium engagement and all likes are organic ! So my jaw dropped to the floor as I knew the value of such page. So.. I asked how she accomplished all that ! Do you know what she told me ? "Well.. Everyone loves hugs after fights, duh !" I was truely humbled because she has no notion of marketing (While I study it) and she has done no promotion (while this is what I do for a living) ! I felt like shit, but really got a big lesson out of this ! It doesn't matter what your background is, it doesn't matter what you promote and/or how you promote it. All that matters are people and what they want ! Give people what they want, and they will happily give you their money !