1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

I got schooled hard today ! This should make things clearer

Discussion in 'FaceBook' started by SirLoki, May 29, 2015.

  1. SirLoki

    SirLoki Registered Member

    Joined:
    Dec 5, 2014
    Messages:
    94
    Likes Received:
    23
    So I'm a marketing student and known in my circle of friends that I'm the internet guy, the one who makes money online.. So I must know 1 or 2 things about Facebook, right ?

    So today one friend came to me all like "Hey what's a 200K likes facebook page worth" ?
    I was surprised and asked my friend to show me her page.

    It was a page about "Hugs after a fight" (Not the page's title, no self promotion).
    The page was not very active. But, when she posted, she got medium engagement and all likes are organic !

    So my jaw dropped to the floor as I knew the value of such page.
    So.. I asked how she accomplished all that !

    Do you know what she told me ?
    "Well.. Everyone loves hugs after fights, duh !"

    I was truely humbled because she has no notion of marketing (While I study it) and she has done no promotion (while this is what I do for a living) !
    I felt like shit, but really got a big lesson out of this !

    It doesn't matter what your background is, it doesn't matter what you promote and/or how you promote it.
    All that matters are people and what they want !
    Give people what they want, and they will happily give you their money !
     
    • Thanks Thanks x 3
  2. PrinceVisi

    PrinceVisi Elite Member

    Joined:
    Jan 11, 2012
    Messages:
    1,919
    Likes Received:
    1,012
    Occupation:
    BusinessMan
    Location:
    Tropoja
    "Well... Everyone knows that, duh! "

    Joke, but that has been the point all the time my friend.
     
  3. ExpressFans

    ExpressFans Jr. VIP Jr. VIP

    Joined:
    Dec 11, 2011
    Messages:
    1,431
    Likes Received:
    558
    Occupation:
    Service Provider
    Location:
    Probably on GitHub
    Home Page:
    That is pretty incredible. However, there is also another factor here.
    I'm almost certain that the page she showed to you has been active for many years.

    It used to be much easier to increase your fanbase on facebook a few years ago. Fans could suggest the page to ALL their friends.
    The posts that were published would be shown to a larger percentage of the audience, and more people would be sharing it.
    As a result of which, even more people would like the page.

    I wouldn't be surprised if this page is from 2008 - 2010.
    If she'd kept it active, she wouldn't have 200k Likes on it, but 2,000,000.

    It's much harder to reach these numbers nowadays, without burning a ton of cash on ads.
     
  4. SirLoki

    SirLoki Registered Member

    Joined:
    Dec 5, 2014
    Messages:
    94
    Likes Received:
    23
    That is why I was very surprised.
    I was caught up in all these strategies and techniques one learns on the internet, courses or this forum while she just knew something that people like and supplied it.

    YES ! The page is a bit old !
    But getting to 200K likes with no promotion whatsoever is awesome to me !