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I get 3,000 UK numbers a day. Can i use SMS marketing on them?

Discussion in 'Mobile Marketing' started by Arontus, Dec 22, 2015.

  1. Arontus

    Arontus Junior Member

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    Hello guys,

    So i am getting 3k UK contact numbers every single day. Don't ask me where i get them from, but would it be legal to send them CPA offers for example:

    Hey there! Visit www.link.com to get an ASDA voucher for FREE! Now!

    They have not participated in any mailing list on my website or anything, its just i have access to see those 3k contact numbers every day and i thought maybe i could make some bucks using them.

    Regards,
     
  2. DJPaulyD

    DJPaulyD Power Member

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    You would have to check the laws where you live to determine whether or not this would be considered legal.
     
  3. Zaniwhoop

    Zaniwhoop Newbie

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    Location:
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    Hi there Arontus, I was interested in this, as I work in a call center in the UK, as you may now know we have just had new legislation in the UK regarding the sending of marketing text messages. Here's a quote from GOV.UK website (with links removed):- "Email marketing and text messages

    You're only allowed to send marketing emails to individual customers if they've given you permission.
    Emails or text messages must clearly indicate:

    • who you are
    • that you're selling something
    • what the promotions are, and any conditions
    Check that you aren't sending emails to anyone who's asked not to receive them, using the E-mail Preference Service
    If you buy or rent a mailing list, ask the supplier if you have the right to use it for email marketing.

    Every marketing email you send must give the person the ability to opt out of (or ‘unsubscribe from') further emails."


    So it doesn't look like you can legally do that Arontus unfortunately, unless they have definitely opted in to having contact from a third party such as yourself.

    I hope that helps.



     
    Last edited: Jan 7, 2016
  4. islandman1010

    islandman1010 Elite Member

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    It wouldn't be legal here and I would imagine your CPA account would soon get closed when they start getting complaints for unsolicited texts. The laws here from Ofcom are pretty strong.