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I don't think what I do at my IM job works. Any thoughts?

Discussion in 'White Hat SEO' started by glowyblack, Sep 26, 2014.

  1. glowyblack

    glowyblack Newbie

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    I work for an online marketing company doing seo. I was only hired a few months ago and had no prior experience in the IM world.
    I really fell in love with the whole world of IM, but the truth is I don't know very much about it. So I want to give a basic outline of what I do and get some feedback from experienced seos.
    My goal is to be able to move to a higher paying company and drive traffic to my own blog, so I want to know the dirt! :p

    What I do at work consists of basically:
    -Listing websites/businesses on almost any directory out there

    -Writing emails to bloggers basically asking for link exchanges or blog posts (even though we say we don't do link exchanges)

    -Trying to build up google + followings

    -Blog commenting (This is the only part of my job that feels like it matters even a little, but am I right?)

    The thing is, my understanding of white-hat seo these days (based on what I read on moz ) is just throwing your name out there on every directory isn't the best plan. Also, asking for a guest post on someone's blog is stupid if your content is bland and lame.

    What do you guys think? I want to succeed, so the more I know the better.
     
  2. neweaver

    neweaver Regular Member

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    Oh no, you sure that is the right position for you?
     
  3. neweaver

    neweaver Regular Member

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    Let me give you some tips:

    Build some quality tier 1 links with quality content. Use main keywords, lsi keywords, and raw url.
    Avoid blog comments on your tier 1, since they can be spammed.
    Build a quality fb page, Twitter, and maybe throw up some YouTube videos to get your brand out there.

    Build a tier 2 that points to your tier 1 so you don't hurt your money site.
    Avoid a pbn right now until you know what you are doing.

    Sorry for the double post, couldn't hit the edit button for some reason.

    Case and.point, read before you end up screwing up a site lol
     
  4. glowyblack

    glowyblack Newbie

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    Well, it's an entry level position, and I wanted to get into the IM world, (plus I need the job:) The thing is I am not the one coming up with these plans, I'm just doing what they tell me to do.
     
  5. phluid

    phluid Power Member

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    You are already on a much better track than what this guy is saying. Don't listen to his advice.
     
  6. glowyblack

    glowyblack Newbie

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    Oh my, you can see what a noob I am! Please don't crucify me for asking the following questions...
    What are tier one links and how do I get them?
    What is lsi and raw url?
    Also, what is pbn?

    Do you have any suggested reading for me? I'm really new to this world, but I have a strong desire to understand!
    Thank you for your help
     
  7. glowyblack

    glowyblack Newbie

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    What makes you say that? Do you think blog comments are valuable?
     
  8. neweaver

    neweaver Regular Member

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    Lol, oh Lord. What is your advice then?
     
  9. neweaver

    neweaver Regular Member

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    You can build your own links.
    For example, web 2.0s. Site like wordpress.com.

    Say my main keyword is minecraft hack. An lsi keyword would be minecraft hack tool, minecraft hack tool apk, and so forth.

    Raw url is www.minecraftshackdjsdj.com blah blah, it uses the entire url as the anchor.

    Pbn means private blog network.
     
    Last edited: Sep 26, 2014
  10. phluid

    phluid Power Member

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    I wouldn't say they hold a great deal of value but you absolutely should be doing them. Just don't go spamming, find niche relevant blogs and add useful information, dropping info or links about your brand or products when possible(don't get spammy and don't always do it). If done properly they can be good for traffic along with link diversity, even if the links have little value. I very rarely drop a link in the comment unless it just fits perfect, aside from my username being linked and for that I use my actual name or or "Name at Brand" with a few variations. Just don't focus too much time on this.
     
  11. phluid

    phluid Power Member

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    If you are doing this for a company, focus more on branding rather than this stuff. Also, a better way to go about the knowledge is just realize you won't be a pro overnight. Continue reading forums and blogs along with testing new things(don't test on your companies business page). You will start putting your own twists on current methods and developing methods of your own.
     
  12. glowyblack

    glowyblack Newbie

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    Thanks guys! I have a tendency to get ahead of myself for sure, patience is not my virtue.
    My other question is do you think the directives my company is giving me are good for the customer, ie adding the sites to directories and reaching out to bloggers?
     
  13. xha44a

    xha44a Power Member

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    Assuming you are working for another company, you want to keep it white hat. Here's some tips

    1) Keep in mind SEO is a means to an objective. Your objective is traffic. SEO is just one way to get it. It can be a lot of traffic, but it can be a lot of work. Don't focus all your efforts on SEO, but do focus all your efforts on traffic. Example of the difference: a) You leave a blog comment on any blog you can find so you can get a link. You're doing it wrong. You're focusing on SEO. a) You leave a well thought out comment on a high traffic related blog with a link to your site where you discuss XYZ in more detail... You are going to get traffic. You're doing it right. Focus on how you can get traffic from other people's sites to yours.

    2) When reaching out you have to make things easy. Did you reach out for a link exchange? Why would anyone want to exchange links? Are you focusing on SEO? Don't do it. You want traffic, not SEO. Make stuff easy for the people you're trying to leech traffic from. Write them an exquisite 1000 word blog post that just happens to include your link to your website. Email it to them. Which do you think you're more likely to get a) some webmaster taking time out of his day to exchange links with you? b) some webmaster copy&paste your blog post with your link onto his blog because it saves him having to write the post for that week.

    Stop thinking how you can do SEO. Start thinking how you can get traffic from other sites to yours. There are tons of ways - get creative.

    XH
     
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  14. glowyblack

    glowyblack Newbie

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    XH you are speaking my language!
    I suggested to my manager that we approach the bloggers with a post already in hand, and he didn't think it was a good idea because he wants us to ask the blogger what they want "us" (the company we are representing) to write about.
    I thought we were going about it backward.
    Does anyone have any thoughts and or concrete evidence as to whether blasting directories is a good or bad idea? For example I am told to post on free directories such as yalwa, bizjournals, etc. I think it's not a good call. But then again, my boss says we have to show "something for our work"
     
  15. mahamad3

    mahamad3 Regular Member

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    Create some free blogs at blogger, wordpress... write unique articles related to your niche and link to your website.
     
  16. zubidoo

    zubidoo Regular Member

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    try building high quality links as much as possible (look for high pr, high da/pa, high trust flow. use seo addons for chrome or firefox) and links from authority sites in your client's niche. Mix it up with some pr n/a links to keep it looking natural. Try diversifying your backlink profile and anchor text ratio with a focus on branded anchor texts and press releases every once in a while. Also try diversifying your traffic (which is what I'm trying to do as well) by building an organic following on facebook, twitter, pinterest etc

    read up on white hat seo blogs such as backlinko, quick sprout and black hat blogs such as matthew woodward and jacob king
     
  17. xha44a

    xha44a Power Member

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    Having been doing some thinking on this topic I'm going to disagree with what posters here are saying (make some web 2.0's for links, then backlink them). I'm sure that works in it's own place. However, keep in mind this is for a company. Nothing says lose your job quicker than getting a penalty. Let's keep it clean

    Besides which - tell me which link is more valuable. A link from a niche related blog that gets 10k visitors a month and has a PR4? Or 100 links from brand new web 2.0's that you are backlinking?

    #1 gets you traffic. Right now. Today. Benefit is instant the second the blog post goes up. PLUS you get some insane SEO benefit. I saw a case study where a guy's website jumped from PR N/A to PR4 in 9 months I believe using this.

    #2 likely gets you some SEO benefit some time in the future.

    Seriously - which one do you think is the responsible thing to do for your employer?!

    As far as your manager saying they want to know what they company should write about, I disagree. If your blog post is informative, interesting, informational and engaging, the blog/website you send it to likely won't care if it's the topic they like. We live in an age of instant gratification. Do you really think a website/blog owner wants to go back and forth with you 20 times to get a simple blog post? Here's how you should approach this. Make a test.

    1) Get 20 niche related blogs, find the email, come up with topics that ARE very specific, but NOT only usable on that site. For example - don't write all about websitexyz.com on your blog post - make it so if they refuse your post you can still send it to the next guy. Then write 20 killer blog posts. Then email the 20 killer blog posts (with the link included) to the 20 blogs. If your content is good, I promise you you'll get a good response rate. Check the time and the response rate

    2) Go your boss's way and start emailing 20 blogs about this and see how many actually email you back.

    Remember. SEO is a way to get traffic. SEO isn't a goal. Google rankings aren't a goal. Traffic is the goal. You don't need Google/SEO to survive and grow. Sure they are awesome. But focus on the above sort of strategy and I promise you Google will shower you with blessings.
     
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  18. praetserge

    praetserge Power Member

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    Your comments about your responsibility are spot on... you are absolutely right that if you want a guest post on a good website then you have to make sure your own website is of high quality.
    Every time I get a guest post on a new good blog, I have that blog owner visiting my own website to see what he's writing about so it's needless to say that I spend much more money on my own website than on SEO or IM or whatever you want to call it.
     
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  19. NLhead38

    NLhead38 Jr. VIP Jr. VIP Premium Member

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    Real whitehat linkbuilding consists of building out a brand a receiving natural links, without bluntly asking for them. However, only few compnaies manage to do this.
     
  20. xha44a

    xha44a Power Member

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    No not really... Also guest posting is white hat. While the white/black hat thing isn't totally defined there are a lot of different white hat ways to get links. You just have to 1) be creative and 2) provide value.



     
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