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I don't honestly get how this site could have the performance it does

Discussion in 'White Hat SEO' started by theremog, Jan 18, 2014.

  1. theremog

    theremog Newbie

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    There is a site that goes under the name of: sootoday

    This site is basically a local portal for news in a community in Ontario with a rough population of ~75,000. What bugs me is that the site is apparently doing pageviews well into the millions, and visitors well above 1 million. Per month.

    I don't get it, what's so special about this site, how can it be doing numbers like that? The design is poor, its stuffed with ads, but it seems on some level to be performing for syndicated national stories (Canadian press, etc), Again I don't understand how.

    Nothing seems to explain how this site can do what it does (legitimately).

    Anyone who can shed any light on the tactics being used?
     
  2. AquaticGamer

    AquaticGamer Jr. VIP Jr. VIP

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  3. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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  4. theremog

    theremog Newbie

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    Sure, that's entirely possible. but at the outset at least, They don't appear to be doing anything particularly different thatn similar offerings in the market, or in similar markets.
     
  5. theremog

    theremog Newbie

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    True. But this is a targeted site for a small community in northern ontario called Sault Ste. Marie. Pretty small as markets go. you might get some pickup from other nearby communities, but there are other much larger (brand, budget) that wouldn't do as well as these guys, or so it seems.
     
  6. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    I hate it when specifics are given about sites.
     
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  7. netmoney1

    netmoney1 Executive VIP

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    Lots of ads like every other news site out there? Yeah, that is how they make money.

    Decent DA/DA....PR 5....a Google search shows 6 sitelinks under the main listing, so G thinks it is a decent site.

    If they are doing something (fake traffic to make ad rev) then they are prob sliding in under the radar because of the above mentioned...

    Are you saying 1 mill page views a month or unique visitors? Because there is a HUGE difference between the two...

    EDIT: here is moz metrics:

    [​IMG]

    Thoughts...

    Decent DA/PA

    Decent just discovered" - but still low for a site getting millions of views

    Very low Established links

    Low likes/shares for a site that large

    So....
     
    Last edited: Jan 18, 2014
  8. MegaSEO

    MegaSEO Junior Member

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    Looks legit to me considering the population that the news group is serving and how long they have been around.

    MegaSEO
     
  9. mindlesswizard

    mindlesswizard Supreme Member

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    Well they are doing the work every where ! Social shares etc !! Also they may be producing quality content that is attracting visitors to their sites !! If you provide quality contents you are sure to grab people attention !! :)
     
  10. linktolinker

    linktolinker Junior Member Premium Member

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    It is a news site and very well established as well. It is bound to get such large no. of visitors.