There is a site that goes under the name of: sootoday This site is basically a local portal for news in a community in Ontario with a rough population of ~75,000. What bugs me is that the site is apparently doing pageviews well into the millions, and visitors well above 1 million. Per month. I don't get it, what's so special about this site, how can it be doing numbers like that? The design is poor, its stuffed with ads, but it seems on some level to be performing for syndicated national stories (Canadian press, etc), Again I don't understand how. Nothing seems to explain how this site can do what it does (legitimately). Anyone who can shed any light on the tactics being used?