Right I have a website that has 3 columns. ( sidebar with some text and a form, main content area, sidebar with links and some banners ). So in order to improve the seo for this page I had done 3 things. 1. Slightly changed the title tag 2. Slightly changed the h1 tag 3. reordered the first sidebar with the content area ( but use css to still display sidebar left and content area in the middle ) so that the search engines would get quicker to the quality content. after google has reindexed the page it dropped 27 pages on the google search results ( it wasn't ranked very well in the beginning - page 20 - that's why we used this page to page 47 ). No on another page we have changed only the title and the h1 tag slightly and that page maintained the same rank. So does anyone have an idea why the page dropped so much even though the main text content was right at the top?? Thanks for any advice.