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I don't get how people sell stuff with those ugly landing pages.

Discussion in 'Affiliate Programs' started by Rush070, Nov 18, 2010.

  1. Rush070

    Rush070 BANNED BANNED

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    You know what I'm talking about. Those landing pages that every website uses, the long square/rectangle with the pitch inside of it. People actually get conversions off of that? Whenever I stumble onto those sites I immediately close it because, for me at least, those sites tell me that they're trying to sell u bs. R those landing pages actually successful?

    exmaple: flexsqueeze.
     
    Last edited: Nov 18, 2010
  2. eloquenceeee

    eloquenceeee Regular Member

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    As do I.
    However, I always make the argument that people who find those pages may not be very web savvy. Always remember that you're more experienced with the internet than most other people ;)
     
  3. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    A real slick web design and sales page can sometimes make people put up barriers. They know the page is designed to trigger an action and they might view it with some skepticism.

    The idea is that a less professional page makes the visitor feel more like the website owner is just another guy like them. In other words they can relate to it like it's something one of their friends is telling them about.

    There's a lot of people who have tested both type pages and gotten better results with the crappy page over the slick page. The accuracy of that conclusion probably has to do with the type of product or offer that's being promoted. Different products might have the reverse results for the type of sales pages that work best.
     
  4. mastphil

    mastphil Newbie

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    Do you think you would see so many if they didn't work? Ugly or not, all that counts are conversions, so it might be worth adding such a landing page in your tests.
     
  5. EmpireQuality

    EmpireQuality Elite Member

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    It is all a numbers game. There are basically two methods with landing pages. You can have a crappy one with a lot of words/information or you can have a good looking one with less words/information. Having a crappy one with more text will "weed out" the skeptical people which will basically give you only hot leads/immediate conversions.
     
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  6. EdwardD

    EdwardD Junior Member

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    I know exactly what you mean. When looking into which products to promote, I've sometimes rules out many good quality products because of their terrible landing pages... I felt like I wasn't going to have a very good conversion rate... just because of its terrible 90's look...

    On the other hand I've seen some crappy products look more appealing by just having kick ass modern landing pages... but over do and it'll look fake and I'll be skeptical again ;)
     
  7. likeskoolaid

    likeskoolaid Regular Member

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    That's true and if the marketer is targeting the people who would be interested in the product, as they usually are or it's not effective. Then having a long, simple and straightforward, well researched sales page like that is perfect for selling as it creates the necessary and well thought out emotions and value in the buyer perfectly, all in one page, one quick read, and at the bottom is a buy button.
     
  8. CashFlowGuy

    CashFlowGuy Regular Member

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    I dont know why a crappy page does better, because i would never buy from a crappy page. Infact when i would want to buy things on landing pages before i got into internet marketing i would never dream of buying from a crappy page.
     
  9. SexyMonk

    SexyMonk Junior Member

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    Your feelings don't matter. You can never know what the target market for a certain product will respond to. The only way to know is test. Put up 2 pages and rotate them see which one gets more responses. Simple isn't it?
     
  10. biks

    biks Power Member

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    I'm still amazed that so many people click on my Adsense ads. I showed up late to the IM game because I never thought anyone would click on them. Same goes for all those boring landing/pitch pages.

    I'll just shut up and keep cashing my checks. :p
     
  11. math182

    math182 Regular Member

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    Let's say you're going to check out for a used vehicule.You would rather buy a guy's car if he's casually dressed then if he's in a super sharp suit, especially if you are buying a 1995 honda civic.

    Simple as that
     
  12. c0ntenth|ef

    c0ntenth|ef Power Member

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    people buy something because they like the product not because they like the page's design, if a visitor goes to the shittiest designed page but they find what they want for a good price, they'll get it.
     
  13. Mrnewbie

    Mrnewbie Jr. VIP Jr. VIP Premium Member

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    Totally agree, its social psychology, people want to relate to the person that is selling the product. If they have a great looking lp and using a sophisticated vocabulary, most people are turned off as thy see it as someone showing how skilled they are and how unskilled the person is buying it is not. Some are challenged or turned off, it just depends on the niche. Now in saying what was stated above doesn't necessarily necessitate the type of lander you try but you should play to your audience as they will dictate the type of person(product cause your selling yourself inside your ebook) which equate to sales. Enough of me going on and my crappy run on sentences lol
     
  14. SuperLinks

    SuperLinks Elite Member

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    You have to look at it like this. A good majority of internet users don't look at the internet the same way that you or I do. Depending on the niche, most of the time the ugly long salesletter squeezepage will out convert a "pretty" website.

    Plain and simple, squeezepages do indeed work.
     
  15. ┼blackrat┼

    ┼blackrat┼ Senior Member

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    It´s simple.

    The newbier the target, the more ridiculous the sales pitch is. think 16yr old girl or mummas who work from home.

    People buy that shit at least once.

    When you have nothing, half is double...

    ´sides there´s always the refund button LOL.
     
  16. zoux

    zoux Registered Member

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    is not how ugly is how presell, how create mistery, sometimes is like a movie, you tell a story with actors, drama etc etc
     
  17. Bolo334

    Bolo334 Junior Member

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    The thing is you don't know until you test.

    A crappy design with misspelled words can often do better then a super slick design. Smart marketers test the shit outta their landing pages.