I am competing for a keyword with lots of exact searches (4k+) but low competition because it's almost impossible to monetize. My site is optimized perfectly and I've built up some backlinks for this new website (2 months old) and when I search for the keyword my website is now #1. But as far as Google and anybody else is concerned it's actual ranking for this term is non-existent and my lack of any traffic is proof of it. How come it's ranking for me on my computer, but it's not actually ranking for anybody else? I went from position 38, to 27, to 22, back to 27, then up to 1 a few days ago. Because of this seemingly natural rank shifting during my backlink building, I assumed it was the real ranking. But not so much.