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I Can't Belive How Much I Made Off of Phone Calls

Discussion in 'Making Money' started by Optic88, Jan 27, 2017.

  1. Optic88

    Optic88 Regular Member Premium Member

    Joined:
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    Occupation:
    Fullstack Marketer @ PPCMode
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    KCMO
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    I think you'll agree with me when I say it's REALLY hard to find a high converting offer that isn't over-saturated.

    Or is it?

    Well, it turns out there are offers available that can dramatically increase your revenue and lower your stress....

    ....while being completely white hat and require no shady tactics.

    In today's post and videos I'm going to show you exactly what these offers are and how you can easily start running them yourself.

    Phone Calls That Make Money
    Pay per call is a form of performance marketing that allows marketers to generate quality calls on an advertiser’s behalf.

    This is similar to how performance networks track clicks and conversions but pay per call tracks calls.

    The goal of a pay per call campaign is to drive calls from prospective customers to directly connect over the phone with yourself or an agent.

    These are considered “hot leads” because the potential customer took action by calling the number and requesting more information in real time.

    Depending on the defined conversion point of the pay per call campaign, if an affiliate successfully sends a call, they will in turn get paid.

    Personally, I’ve found that pay per call campaigns are one of the best forms of performance marketing due to high conversion rates!

    I’ve seen a steady conversion rate of around 40% or higher.

    Better Engagement Levels For Advertisers
    Someone who is willing to call a phone number is more than likely motivated to purchase the advertiser's product or service.

    This is even true with the quality of leads from web forms vs. live calls.

    If a visitor requests more information through a webform and in turn becomes a lead, that doesn’t mean that they will be contacted right away.

    The interest level of the visitor in the advertiser's product or service may quickly drop off unless they are contacted in a timely manner.

    Completely Whitehat Long Term Offers
    One of the primary benefits of running pay per call campaigns is how unsaturated it is in many markets.

    By running pay per call campaigns, affiliates can run their offers on traffic sources that would otherwise give them trouble.

    We are also beginning to see a giant push for different ad types on several sources. Gone are the days of only seeing text/banner based ads.

    Now, we are seeing action specific advertisements and pay per call is one that both Google & Facebook, etc are pushing for.


    [​IMG]

    Top Pay Per Call Verticals
    Due to the nature of a pay per call, the verticals that generally perform well are verticals that are time sensitive in nature.

    Personally, I stick with mostly “local” pay per call campaigns, such as:

    • Auto - Tow truck, Locksmith, Windshield repair
    • Home services - Emergency plumber, Handyman, Carpet cleaning, etc
    • Health - Dentists, Personal trainer, CrossFit
    • Legal - Lawyer, Bail bonds
    But,

    I have several buddies that run large national campaigns as well.

    • Financial - Debt, Tax services, Mortgage/Personal loans,
    • Love - Dating, “Love” hotline
    • Insurance - Auto, Life, Health, Home
    • Entertainment - “Love” and Psychic hotlines
    • Travel - Hotel, Car rental, Destination entertainment (Surfing lessons, Zip lines, etc)
    Honestly, the opportunities are endless. The point is, if a person is able to book a service over the phone, then there is a pay per call offer available for it.

    Sourcing Offers
    You have two options, you can either grab offers from an Affiliate Network (National) or you can create your own local offers by generating leads for small businesses.

    Both options have their own positives and negatives. Personally, I’ve mostly gone the “local” route.

    Disclaimer: What I am teaching in this guide, is how to build a real business. Because of this, it is your responsibility to obtain the proper licenses required to legally run a lead generation business. Running lead generation for some companies that service particular industries may be required to obtain a license. Examples of this include runnning leads for a real estate agent which may require you to obtain a mortgage or real estate license. You can contact your secretary of state or your local chamber of commerce to get more information on what is required for your chosen niche.

    Lower Competition, Huge ROI
    [​IMG]

    Pros

    Once you have found a few clients in your area and have constantly been sending them good quality leads, the campaigns can last years.

    There is also the benefit of making a lot more per call by going direct as long as you are sending quality calls.

    Dominating a local market also has the advantage of drowning out any potential competition from entering the market.

    Cons

    Local does have downsides, however. You are responsible for everything from signing clients, billing, etc.

    This may include collecting payment from several different businesses at a time in many cases.

    Have Clients Come To You
    Now, as you may know, it’s quite difficult to sell services to a local business.

    This is because they already get bombarded with spam, cold calls, etc. on a weekly or daily basis. These calls are usually from call centers claiming they are Google and can get their business to the #1 spot, etc.

    The problem is that small business owners are very untrusting of any "internet marketing" type of pitch because of this.

    Like most businesses, all they care about are results. So instead of selling them on terms like pay per call, SEO, etc., simply ask them if they are interested in driving more sales and customers to their business.

    Now, even this will likely end with you getting the door closed in your face, or having the phone hung up on you.

    But,

    I got a ninja trick that will allow you to get close to the majority of your prospect clients without any hard selling.

    Okay. Brent, how are we going to do this?

    Simple! We are going to deliver results FIRST.

    What I do is find businesses that are currently advertising with Google PPC but are not currently ranking organically.

    The reason we want to find companies already advertising on Google is simple.

    It means that they are already interested in driving more business and more importantly actively trying to do so through the use of the internet.

    Now, depending on the niche, it is very unlikely that the business owner is running these ads themselves.

    In most cases, it will be a competing local agency that has already locked this client in as a “PPC client”.

    Usually, this includes them charging the local business owner per month based on total campaign spend, or some other arbitrary number.

    We, however, are simply going to call the business owner, tell them we are getting a ton of calls from people who would be interested in their services and ask if they’d like us to send these calls over to them FOR FREE.

    Now

    I don’t know about you but if someone told me they were going to send me potential paying customers for free, I’d say what the hell let's do it.

    And the money?

    Yes, I know sending someone free stuff isn’t going to make us rich, but hear me out.

    The goal here is to wait long enough until we’ve sent them a few PAYING customers.

    After a few weeks or amount of calls we send the business owner, we are going to contact them again and ask how the calls have been working out.

    Hopefully, at this point, you’ve been sending quality calls to them.

    If they sound happy with the calls you’ve been sending, it’s time for phase 2.

    We are going to tell the business owner that we have a lot more call volume available and ask them if they are interested in purchasing more calls.

    Look,

    at this point how we get paid depends on the business you are trying to work with.

    For example, I’ve had dentists pay me anywhere from $10-25 for a simple phone call. But, I’ve also had dentists who were willing to pay $150-200 if I delivered people who simply booked a free cleaning.

    The point is if we are sending quality traffic, it is almost always better to get a commission based on the sales made, rather than getting paid per lead.

    We have the potential to make a lot more money, while also lowering the risk that is presented to the small business owner.

    Being paid a commission structure can have its drawbacks. If for whatever reason your client turns out to be untrustworthy and claims you have not delivered any sales, this can cause problems.

    However, with the use of some pay per call tools that we’ll be going into in more detail, we can mitigate this risk with the use of proper tracking.

    Easy To Access Offers
    [​IMG]

    Pros
    The benefit of going with a national campaign through an affiliate network really comes down to speed and ease.

    What I mean by that is, it’s much easier to get access to an offer through an Affiliate network over signing your own clients.

    Payments are also much easier when dealing with an affiliate network.

    Cons

    There are downsides by going this route.

    Due to the low barrier to entry that is involved when running with an affiliate network, the competition is usually much more intense.

    There is also the downside of getting a lot less revenue per call generated as there are several middlemen that take a piece of the pie.

    Regardless, I suggest signing up with a Pay Per Call Affiliate Network so you don't limit your chances to access offers.

    Tip: Most Pay Per Call Affiliate offers convert based on connected duration. This means that the timer doesn't kick in until the call center agent starts talking.

    Pay Per Call Affiliate Networks
    Personally, I haven't run many Pay Per Call campaigns with Affiliate Networks.

    However, in 2017 I will be expanding beyond my local clients and going after more national level campaigns.

    As I form an opinion about the various networks I end up working with, I'll add my own review.

    Until then my buddy Michael Gonzales, does very well with pay per call affiliate marketing campaigns.

    Luckily, he provided us some pros and cons of his favorite networks.


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    Pros - A lot of quality good paying offers.
    Cons - Long approval for new campaigns and overall slow customer service

    [​IMG]

    Pros - Great high paying offers
    Cons - Low amount of offers

    [​IMG]Pros - A lot of good offers with excellent customer service (Proactive AM's)
    Cons - Some offers are not as advertised.
    Example, when testing a Handyman offer I was connected to a Highway Construction company!!!

    Blending
    Now as you’ll learn throughout this guide, you don't have to pick one or the other.

    In fact, if you are just starting out I almost always recommend that you start with national offers while you work on building up your local client base.

    Or, if you have a serious budget and great quality, go after the national clients directly ;)

    This will allow you to test out different niches quickly, without much risk.

    After you have determined a particular market to be a good opportunity, you can then go after local clients to see if you can boost up your revenue per call.

    Finally, with the use of a few tools, you can even use your national campaign as a backup offer if for whatever reason your local client isn’t answering the phone. This allows you to attempt to connect every caller with a “live” client.

    Pro Tip: Many small business owners don’t have their own dedicated office and receptionists.

    Because of this, it’s sometimes best to have someone answer the phone on their behalf and collect information from the caller prior to sending them off to your client.

    Once you scale up your operation, you can hire freelancers to provide warm transfer services.

    This is great for local clients who may be on a job site and not available to answer calls.

    If the above statement discourages you, just remember that the higher barrier to entry something has, the less competition there will be.

    Here is my entire pay per call guide: https://ppcmode.com/pay-per-call/
     
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  2. Hurcu

    Hurcu Newbie

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    We are looking for more live calls specifically for "Student Loan Debt" at this time. If you are interested in driving calls, hit me up. No live transfers, no press 1 campaigns, no co-reg. Only real live raw web calls. Skype "Jason Burns". Thanks