I can generate as many inbound endorsed SEO leads as I need but the question I have is how do I figure out what each one of those business owners needs specifically for their site to create an effective package for them that will generate results. The leads will range in the type of clients it generates from small local businesses to large companies and I don't want to offer a one size fits all service because I will be leaving to much money on the table and won't be serving my clients exactly what they need, so I need a plan on how to analyse what each specific business owners needs are to actually generate them the results they are looking for. Or do you think I would be better off selling the leads? What do you think a warm inbound endorsed lead is worth? If I did that I would really be looking for 20% of revenue generated from the lead, I think that would be fair for both parties. I had considered selling the leads more as a joint venture as it seems to be a major problem for many companies in the SEO business and because the lead is inbound and endorsed they are ready to buy, you really can't get a better lead than that. Because of how I generate the leads all of the leads generated would need to go to one company per account I set up. I can create as many leads as one company can handle and I can generate them locally for them as well. If I charged $1000 setup fee, this would cover my cost in setting up the lead flow and 20% of revenue generated from the inbound leads. Do you feel that would be fair for both parties? How would you market the offer to SEO companies?