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I am out of ideas on how to get backlinks

Discussion in 'Local SEO' started by mrpickles, Oct 13, 2015.

  1. mrpickles

    mrpickles Registered Member

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    I want to get high quality backlinks for my cleaning business

    But how in the world can I get them ? Like local and high authority sites. I dont know who would give me one.

    Can someone point me in the right direction ?
     
    Last edited: Oct 13, 2015
  2. asap1

    asap1 BANNED BANNED Jr. VIP

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    Remove your site from the post.

    And you have to buy these links you are looking for.

    Or post some content and hope someone links to you.
     
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  3. mrpickles

    mrpickles Registered Member

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    what kind of links does one buy for that ? Like local advertising ads ?
     
  4. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    Totally agree with Asap1 here.

    As an electrician, do I just twist wires together that virtually anyone could do? If you have aluminum wire and want to interface with copper wire receptacles and switches with alumicomm and put them in a kitchen what problems will you have? The old boxes most likely won't accommodate the additional "stuff" in such a small space. You need to explain why, not just wipe down walls and empty trash bins in these people's minds That is why they pick you.

    Make a post/blog/vlog about old school cleaning secrets or cleaning on the cheap. Vinegar and newspapers to clean glass explained with before and after pics? What about the way to get smells out of couches, etc?

    Work on your citations too.

    Offer your expertise to newspapers and tv stations for clean up related articles or pieces.

    Demonstrate your expertise to the world via your website.
     
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  5. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    Make a Houzz profile since you are doing residential style work. There is a book on Kindle on how to game for the best free ad profile on there before having to pay. General links will do you well. Also look for real estate/ home and home repair kind of links.

    Do some spying on the competition? Semrush, majestic, ahref, etc... allow you to spy on links. Some people sell access on fiverr for a month for this.
     
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  6. mrpickles

    mrpickles Registered Member

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    Thank you just signed up with Houzz and looking at the rest.
     
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  7. mrpickles

    mrpickles Registered Member

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    anyone have a review for the "local onsite seo training course " does that really work ? I see the lady every where.
     
  8. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    Phil Rozek of Local Visibility Systems has a FREE DIY pdf of 7 steps for local.
     
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  9. eyerish

    eyerish Regular Member

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    Occupation:
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    Contact realtors in your local area...and see if they would be interested in your cleaning services to prepare for open houses and perhaps offer her clients a free cleaning/consultation after moving in...

    They sell the house...many of them offer a gift basket as a thank you, etc. A cleaning service would be a logical thing to offer and get your foot in the door with a bunch of potential clients.

    Now that you have her attention by offering her something of real value, you then see if she can feature you on her blog or include a link to your business on her website.
     
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  10. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    Check to see if there is a "rebate" or discount code for Udemy. Maybe 100% Look around for p2p as well as stuff here. Lynda, Udemy, etc... has local seo.
     
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  11. BreaknBrix

    BreaknBrix Power Member

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    For local niches like this you only really have 2 choices:

    1) Buy up sponsored directory listings everywhere which usually costs thousands to tens of thousands / month.

    2) Build your own PBN (highly recommended but get in a few paid directories like 2-3 min).

    As far as power links go those are your only 2 real options. You can also do reach out but it's a PITA. We never reach out for links. The only time we reach out for anything is to build relationships with realtors & other niches I can't mention. But we promote a "soft" affiliate system and do lots of follow up. Sometimes an agency will ask us to do a presentation which is always good. Cause every realtor in that room knows they're getting thousands if they refer us a job we close.

    Aside from that you have to be in the top 50 citations. Then there's another 250 or so just for NAP consistency / volume.

    Doing geotargeted YT marketing. I never tried to make videos that would "demonstrate my expertise to the world" LOL. I title the videos for the exact town I'm going after then sell to those people and blast with GSA. Over and over and over and over. Most of the videos won't rank but a small % always do. Like 15-20% or so. So when you have hundreds of videos like this on 1 account, that 1 account will drive dirt cheap, long term targeted traffic.

    However, there is an art to doing the videos. Cause you don't wanna upload garbage you want copy that converts. At the same time you don't wanna make a unique video for every region that surrounds you. You also don't wanna just change the hash tag. That's why I do manual script / video spinning. I break down long voice over scripts into shorter bytes. I do the same with videos we record or stock photos. Render video, swap a few bytes around, change thumbnail, upload, repeat.

    Just this 1 aspect of creating a YT funnel requires a lot of work. However, after it's done you have something 98+% of your competitors don't. And it will be around for years and years and years driving targeted leads (pro tip: you can photoshop fake reviews into listings you just created / that have no reviews and throw them in your videos).

    You need to campaign for reviews in every way possible. I'll start off with as many fake / traded / bought / bribed reviews as I can get. I focus about 80% of those reviews on the top 5 review sites then another 20% on random others.

    That will get you ranking at the top of these sites when people aren't using Google and go to Yelp, Yahoo, Yellow Pages, Angies List, etc.

    Then hundreds of geotargeted pages on the website. Silo them all. Then backlink the parent page (usually county).

    I also do manual blog commenting. I don't just search for sites related to my niche I search for sites that are in my state. If their content is remotely related to my niche I'll write up a nice manual comment that's controversial and makes people click.

    Then Craigslist..... ahem.... which can only be discussed in JR VIP. Bit of work to set up but in the end it's just pressing "renew" 15 times a day.

    Find big stated based sites. Our state has a huge social site that tons of people go on. Same way I post on CL I post there.

    Posting on YELP. This is so overlooked Yelp allows you to make threads lol.

    Joining as many Facebook groups as possible then weaning out all the ones that don't drive leads / aren't worth the time.

    Furthermore, one of the most important things ANY local business can have is a HUGE swipe file.

    That was one of the first things I started working on when I got into lead gen then eventually started my own business. I have sooooooo much awesome copy I've done over the years. Some crazy shit. Like I photoshopped our business into multiple popular home magazines (as an editorial), I even worded it like an editorial and some of these ads convert crazy good.

    Then finally having an awesome fucking website. A lot of business owners are doing these mobile responsive, modern looking designs. I don't do that. Mobile is cool. But some of the guys are taking it way too far.

    One thing that distinguishes all my sites is how ugly but personal they are. They don't look corporate. They don't look fancy. They're not really minimal either. They're just standard side bar + 1 column + header + footer sites. Everything is square. But they have so much social proof and the copy is better than all my competitors which is what people care about the most. For example, the copy on our about us pages are better than the copy on 99% of our competitors home pages.

    That's because of our swipe file. Focus on F.A.B.

    Features
    Advantages
    Benefits

    I got hundreds of headlines, features, advantages, benefits, just tons and tons of copy I either stole and reworded or took time doing myself. Good copy is the heart of your ROI. If you want an explosive ROI have explosive copy.

    Finally there's PPC which I don't do. My mindset is that if you are a small business and don't have access to lots of capital, you need to build a real funnel and get passive, targeted traffic coming in on a daily basis without any pay per click bullshit. And here's why, if you can't build a funnel that sustains itself and has a great ROI... throwing paid traffic at it is going to the casino.

    What's weird is I know if I do PPC we can exponentially grow our business. Like our #1 site. I counted all the reviews we have more than 3xs the amount our #2 competitor. Better copy better everything. So I know PPC could bring in lots of extra cash. At the same time, I'm a frugal fucking bastard. I hate high overhead. Dumping money into PPC would bring in more money. But if I need more traffic that bad I'd rather just build more funnels.

    Not to say PPC can't work. I see franchises who do nothing but PPC and direct mail. They make it work. They make tons more than I do. But their businesses fucking suck. Their service sucks. Their prices suck. Their "expertise" sucks. They gotta hardsell every poor fucker who calls them. Which in turn fucks up your reputation.... but doesn't really matter since noones finding you on review sites anyway. Maybe I'm purist idk. I just feel like PPC is a corporate sellout. Designed for the type of big companies that don't really specialize at anything. Which also gives us an advantage in closing. When we go up against these franchises who get way more leads via PPC, when we know they were just in the same house... we know that job belongs to us. Cause we know that client was just raped by some desperate overpriced salesman and when they see our lack of desperation, the way we "sell" it makes people need to use us.

    That's something I don't want to change.

    -BB
     
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  12. nickvk

    nickvk BANNED BANNED

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    You could have made an authority site on IM with your answers given to peoples questions, you explain in details which is very rare.
    Thank you :D
     
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  13. mrpickles

    mrpickles Registered Member

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    I did not understand everything you said but wow thank you a lot of things to digest.

    btw what is a swipe file ?

    Thank you so much for taking the time to post this
     
  14. davids355

    davids355 Jr. VIP Jr. VIP

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    Here is a few ideas:

    1.Get involved in some local forums - trade forums, small business forums and other sites the cater specifically to the area that you operate in.

    2.Start up a facebook group or page about your business or about something related - like a page for local trades - this is a great way to get your business in front of people.

    3.When you do work get your customers to review your business on Google local - and offer some incentive for doing so.

    Also I would recommend starting a blog - you can do 1 blog if you want to keep totally whitehat or multiple blogs and then post cleaning tips or other industry news on them as said above. If you want to then go a bit blackhat you can by building high quality links to those blogs and then linking the blogs back to your site.
     
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  15. mrpickles

    mrpickles Registered Member

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    would the blog be on the same domain as business ?
     
  16. Disloyal

    Disloyal Jr. VIP Jr. VIP

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    Yea, it would be more beneficial and easier to manage(one website for your business). EX:business.com/blog
     
  17. Seowarlords

    Seowarlords Junior Member

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    You can also share some funny infographics related to you business with your readers and social media fans....even though this method is white hat, it may work for you:))
     
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  18. mrpickles

    mrpickles Registered Member

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    No one really fan boys or reads cleaning companies social media do they ?
     
  19. mrpickles

    mrpickles Registered Member

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    Great my yelp citation moved up above my site on google for my search term. My site dipped on spot now at place 13 from 12
     
  20. Avid Learner

    Avid Learner Regular Member

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    Along this line, try a Pinterest account. Post before and after photos, with link back to your site that provides tips.

    Also, are you listed in Angie's List? If not, it is another source for services like yours. Many offer an Angie's List discount as well. The reviews here are probably higher level of trust, so pay attention to any complaints.
     
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