Hi all, I have noticed that one of my main competitors consistently pays for his site to be ranked at the top of goole adwords. The industry that I am targetting sells products for around £5 and allows for a profit of £2.50 per sale. What really is confusing me is that fact that the clicks on the niche are very expensive, around the £.80 mark. I am therefore really confused how this particular site owner is making adwords work for him. Would anyone have any ideas how he is making it work ? Regards. John.