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Hyphens don't matter - Basta!

Discussion in 'Web Hosting' started by infoasian, Jul 25, 2012.

  1. infoasian

    infoasian Supreme Member

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    Most seo-'experts' will try to discourage people from using hyphens. You can read it here and on other boards. However, there is enough evidence this statement is wrong, totally.

    Look at this domain: http://www.d-e-f-i-n-i-t-e-l-y.com/

    One dictionary word with ------- all over. It ranks top 5 with Google for various spellings and misspellings of a frequently misspelled English word. PR4 and Alexa ranking of better than 300k with 50k FB Likes suggest at least 5k daily visitors for this ultra slim site imho.

    Think about this when asking about hyphens again. Just wanted to bring this to your attention.
     
  2. theAngle

    theAngle Junior Member

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    Probably these experts are much more concerned with the difficulty in writing such a domain into the browser's address bar than with its meaning and relevance that Google is taking in consideration.

    It's known that long and complex domain names are avoided while short and easy ones are much more desirable the reason is the easiness to remember and typing. 'Cause it's much more related to the human's understanding than to the machines'(specifically to Google's algorithms).

    Domains like: Twitter, Google, Youtube, g.com, g.cn, x.com, q.com and many others are much easier to remember contrary to this one: thelongestdomainnameintheworldandthensomeandthensomemoreandmore.com

    I think that it is this conception that some experts are talking about.

    Problem is that all short ones are already taken, but since today URL shorteners are very popular, having a long and complex domain name is not a real concern. Who is really typing into the address bar when all browsers will auto-complete the domain name for you, right?
     
    Last edited: Jul 25, 2012
  3. Checkered hat

    Checkered hat Junior Member

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    I'm not convinced. This site is ranking because people who are enraged with wrong typing on that particular word (also known as grammar nazis) are naturally linking to the page.
    Where is the proof that Google values d-e-f-i-n-i-t-e-l-y the same as definitely? Over 900 domains referring and 5000 backlinks (which are naturally made) were enough to convince Google that "a-5-2-h-h-j-a" or "d-e-f-i-n-i-t-e-l-y"(in this case) is the best source for "definitely" but you would have much harder time to convince people to link to that. Real life example is Godaddy ranking for "domains". No emd, just linking.
    So it's not EMD in work here but giving outlet for specific human emotion and need.
    Does hyphens decrease value of EMD or not is still an open question.
     
  4. infoasian

    infoasian Supreme Member

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    You make valid points. I do not think one can rate a popular dictionary word without substantial amount of organic links. Actually, it's next to impossible to register such domains unless one is prepared to buy them for thousands of Dollars. Using hyphenated versions when EMDs are not available is a valid alternative.
     
  5. Checkered hat

    Checkered hat Junior Member

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    Yes, lack of com/net/org EMDs pushing people to consider hyphenated alternatives. Is it more valid than keywordx or keyword1 or something else is unknown.

    Therefore, I agree with your points in this thread but strongly disagree with title "Hyphens don't matter - Basta!" and your conclusion. To my perception, Google's algorithm doesn't give any bonus points to d-e-f-i-n-i-t-e-l-y over any other random domain name. When you look at serps it doesn't bold in the word as it does for other top results, hence I concluded that in Google's eyes it's not only not EMD but not keyword containing domain either.

    And to bring a conclusion to what I meant above is that only valid alternative for EMD is a keyword containing domain name or better yet, brandable domain.
     
  6. infoasian

    infoasian Supreme Member

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    I think when people say kiss with dash between letters dot com for k-i-s-s.com it is very brandable.
     
    Last edited: Jul 25, 2012
  7. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    @TheAngle : Couldn't agree more with your facts, however you are referring to brandable domain which is a different strategy than an EMD or a partial EMD. For long term purpose we agree that brandable domains are the way to go.

    In the OP case, it is indeed a weird domain but concluding on hyphen is a too fast shortcut. EMD is one among hundreds SEO criteria. Nevertheless, will do my homework on this very case, will try to update the thread.
     
  8. abloomfi

    abloomfi Newbie

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    This is cool stuff guys, although I'd have to say I'm more worried about having a brandable domain than one that will help "slightly" in the rankings