I have a landing page for PPC. I am curious to know about hyperlink landing page inside main website content (with anchor link) Would it be best practice to link landing page from couple of other related pages of my main website. Such as link landing page on home page. I need to know this because I am looking to rank my landing pages in organic results as well. But I am afraid if I link landing page to main website then it will effect PPC efforts. I know there should be less links on landing page but not assure about landing page links on main website. Any help on this would be appreciable.