It all depends on how you define "human created."
AI content is here to stay, but the current iteration of the technology is still so clunky,
A lot of people are very lazy so they get deindexed. They get punished.
But there are still many AI websites that survived the March 2024 update.
They did so because they worked with AI.
AI produced the initial content, but thanks to human editing, fact-checking as well as engagement sculpting, they came up with content that can appeal to human beings.
Remember, Google uses many different technologies to weed out spam.
It's not a one-trick pony.
The most concerning for online publishers should be its user experience update called RankBrain.
RankBrain pays attention to bounce rate and other factors.
Let's say that human beings are looking for your target keyword.
They come across your website, and it's filled with AI that isn't well-edited.
It's obviously inaccurate and has so many different red flags.
If they see your website like that, they bounce out.
If that happens enough times, your rankings drop.
If the AI detection system by Google flags your content, you might even get deindexed.
So human-created content in the context of initial AI generation and human editing and fine-tuning will be here to stay.
The bigger issue is not whether human-created content is going to become niche before it eventually dies.
The big question is whether search engines as we currently know them and understand them are going to be around for much longer.
Remember, since 2023 when ChatGPT debuted, consumers are slowly beginning to change their assumptions and expectations as to what a search result should look like.
Google's search results look the way they do because of an inherent flaw in the technology.
Google will do its best job to clean up and find the very best links, but it's still anybody's guess whether those links will actually satisfy the search intent of the searcher.
Google offloads that responsibility to the user, so they have to click through the links and hopefully find what they are looking for.
That goes away with chat-based AI search platforms because you are given one answer.
This destroys most publishers and there's no traffic because there are no links to go through.
Even if the search platform says that you can click on a link to see its sources, nobody would do that because people are lazy.
I hope you see the bigger issue here.
The issue here is not AI vs. human content.
The issue here is whether there's going to be an online publishing industry in 5-10 years.
World-renowned consulting group Gartner just recently released a report, saying that by 2028, global search volume will drop by 50% and that's just the beginning.
The writing is on the wall.
The question is, what are online publishers going to do about it?
There is a shift going on now between individualized publishers like you and me that Google doesn't really know.
It's anybody's guess who is really an expert, what a person's background is, or whether the information is just being recycled, to dedicated vertical sources of data from which AI language models can train on.
That's where the game is going to be.
For example, if you are looking for medical information, who would you rather trust?
Some dude working on his mom's basement using AI to scrape together and reword content from many different sources on the Internet?
Or a well-established medical publishing clearing house that has access to actual medical practitioners and all sorts of scholarly articles and has ties to universities where there are professors who convert all that scientific jargon into actual human language?
The choice is clear.
That's the future.