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Huge channel, low ad revenue. Any ideas?

Discussion in 'YouTube' started by PatvonB, Oct 12, 2016.

  1. PatvonB

    PatvonB Registered Member

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    Hello guys,

    the company I'm working my 9-5 job at is running a huge special interest YouTube channel with 95% all-original-content on it. The channel was started back in 2011 and currently we have almost 3000 videos uploaded and 145.000 subscribers. Our videos have 102.000.000 views overall and everytime we upload a new video it reaches between 5k and 20k views in the first 24 hours (depending on the topic).

    Interaction is also great: In 2016 so far we gained 170k upvotes, 14k comments and our content was shared 50k times. The demographic analytics show that 95% of our viewers are male and the strongest age groups are 25-34yrs (34%), 35-44yrs (21%), 45-54yrs (18%) and 18-24yrs (17%).
    All videos are in german language and therefore we get a lot of traffic from Tier1 countries like Germany, Switzerland, Austria or Italy. YouTube/Adsense monetization is enabled of course.

    Now comes the problem: Our earnings from adsense range between 2800€-3500€ per month which seems a bit low to me. Two years ago we almost made 6k per month until we were told by YouTube staff that there were changes made in ad formats and the way ads are delivered to viewers. Our revenue dropped from 6k to 0€ for two days and after that it stabilized at around 3k per month. But no matter how many videos we upload, we can't grow the revenue effectively since that.

    Do you have any ideas on how to influence the CPM for the better? Our CPM is between 3,8-5,5€ on the channel. Isn't that much to low for the quality/quantiy of our traffic? Do you know of any alternative monetization tactics?
     
  2. Danisahne

    Danisahne Junior Member

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    Depends on the niche, if people arent willing to click. Altough the cpm seem really good if you ask me, besides german speaking countrys are freaking famous for using adblock.

    But 3k overall for 150kish subs is quite okay in my opinion.
     
  3. tobiasr

    tobiasr Registered Member

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    What's your monthly views?
     
  4. socialmediapro

    socialmediapro Jr. VIP Jr. VIP UnGagged Attendee

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    Yeah your CPM is good. Have you enabled all types of Ads over the videos?
     
  5. hieu230592

    hieu230592 Junior Member

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    my advice is to start new channel, with 140k subs base of the first channel you can build new solid channelS very fast. Then you will get ad revenue from 3, 4 even 10 100 channels. So what? $500 from 10 channels = $5000. And the most important thing is that you will no longer need to worry about losing income if your main channel has problem (like Youtube trolls and delete your channel)