Hello everyone, Apologies if this belongs to the black hat sub forum, but I honestly believe if this was possible/has any effect it would be White or Grey hat SEO (until proven otherwise): What would happen if I added html tags into the content text in the description meta data? Something like <b></b> or even a <table> tag! I know that Google shows this text sometimes in the SERP, but I searched if there is anyone who thought of this idea (or stupid idea) and I got no results at all, I also checked Google web master guidelines and found nothing that says you can't/shouldn't do that. Would that reflect on the SERP? Will it look like blank text? Would Google's algorithm clean the text/drop what's after it? Is there a penalty for doing such a thing? For those who didn't get my question (English is not my first language), I am talking about doing something like this: Code: <meta name="description" content="BHW is the <b>best forum</b> for all of your <i>SEM needs</i>!" /> Anyone knows anything about/tried this? Thanks in advance.