1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How you can monetize any sort of lead.

Discussion in 'Making Money' started by Griller, Jan 20, 2011.

  1. Griller

    Griller BANNED BANNED

    Joined:
    Apr 9, 2008
    Messages:
    698
    Likes Received:
    221
    When I joined BHW a couple years back, I wasn't an absolute newcomer to the field of IM, I had sold a couple websites before joining here, and I joined mostly because I was trying to get some info on running a GPT site.

    What I found along with that info, was something else completely. People on here were talking about "leads", after a little reading, I realized that most of these leads were coming from classified sites. I didn't really do too much with this until about a year later. Of course if I had started emailing leads and using posting on classified sites when I first joined, I would probably have my mortgage paid off by now. As it stands, since Ive started, Ive made in the mid 5 figure range, not too shabby for sporadic work by any means.

    I'm going to share how I did this for 2 reasons, first, I am in the lead generation business, I sell leads, or rather the email account with the leads in them, guaranteed 100% fresh, and I am definitely looking for more customers. The second reason is because its basically because of here that I can work from home and concentrate on getting my own computer repair business going, its because of the people, and since I received plenty of help, Im more than willing to give help back, even if you aren't a customer.

    To really make money with leads, you need to be able to write a good response. There is a pretty popular method right now that deals with people looking for a job, you get a job lead in, send them an email saying you need to them to fill out a credit report to make sure you aren't a threat to the company, and then you'll probably get an interview.

    I've seen someone use an auto-responder that basically says "Thank you for applying, due to the massive number of resumes, we need to thin the herd by making sure you aren't a liability to the company please fill out this credit report and we will get right back to you". On about 1000 leads, I saw him get around 200 clicks, and I think 7 or 8 conversions. Back in the day when 1000 leads cost around $30, even on 7 conversions, he made a profit of around $150. Good for sure, but not great. Someone else I know did something similar, except he set the first auto responder to send a message delayed by about 6 hours, they would then reply to that message, which would get sent to a different inbox, and it would hit another delayed auto responder, this time with the same message that my friend had about needing to fill out a credit report. The results were something like 200 clicks, 20 conversions, over $400 in pure profit, just because of one little tweak, making the conversation more believable.

    That is what you need to do, mix a realistic situation in with a little bit of personality, and you get something that turns out great.

    I will even give you my personal method that I used to use. It deals with automotive leads, and its something that you may not have seen on here before. With automotive leads, there are several different offers you can use to make money. You have auto insurance, auto loans, new car quotes, and auto warranties. Once you have the lead, all you really have to do is say something like "Hey, I understand you are wanting this car, you need to have auto insurance before you can drive it though, check this site out (affiliate link here) see what kind of rate you can get" or something a little more generic like "I see you are looking for a car right now, you can check out this site here (affiliate link) to see how much an actual new car might cost you". There are 4 different ways you can hit each lead, so why not hit each lead 4 times? The average rate of those 4 methods is around $6-7 per action. If each offer converts at 1%, you're looking to get, at minimum, around $240, I sell automotive leads at $100/k, $140 profit right there, even more if you can get your own leads.

    Why don't I do this myself? Basically because I run an automotive website, and I make plenty without having my CPA accounts put at risk. All lead generation techniques with classified sites can potentially put your cpa accounts at risk, but if you don't link directly to a classified ad, and use only email approved offers, you will almost certainly be ok.

    Im happy to answer any questions or listen to any comments
     
    • Thanks Thanks x 1
  2. Griller

    Griller BANNED BANNED

    Joined:
    Apr 9, 2008
    Messages:
    698
    Likes Received:
    221
    Not much interest in this?

    Im talking mid 5 figures here.
     
  3. Merlin22

    Merlin22 Regular Member

    Joined:
    May 19, 2010
    Messages:
    215
    Likes Received:
    32
    I imagine the reason most people haven't responded yet is because lead vendors are cracking down on affiliates utilizing such techniques. As a Bulk Lead Buyer, I think those types of leads are shit, however, they do produce a good ROI due to how cheap I get them. So, are you looking for a JV or sending traffic? If you already own a site or two, then I imagine you are already sending traffic to the major vendors and/or selling the leads yourself to agents. It seems you are doing pretty good too, which I'm happy for you. It sounds like you want somebody to purchase 1K leads for $100 from you and try out your email method. Is that about right? We should definitely talk sometime since you have peaked my interest. Let me know your thoughts.
     
  4. Bwaht

    Bwaht Regular Member

    Joined:
    Jan 27, 2009
    Messages:
    292
    Likes Received:
    243
    @Griller, your PM box is full!
     
  5. tejsin

    tejsin Power Member

    Joined:
    Nov 15, 2010
    Messages:
    752
    Likes Received:
    118
    Occupation:
    CEO
    Location:
    Europe
    Home Page:
    Well, I guess the method you posted can convert really well if you find the appropriate message, and the right targeted audience. :)
     
  6. Muriel1972

    Muriel1972 Newbie

    Joined:
    Dec 25, 2010
    Messages:
    19
    Likes Received:
    4
    I agree completely that a small tweak can make a world of difference. The example you gave about the job leads auto-responder was excellent. The better you craft your method the more $$$. It's an art.
     
  7. alexft

    alexft Newbie

    Joined:
    Jan 20, 2011
    Messages:
    23
    Likes Received:
    1
    Apart of automotive leads what others leads can you provide?
     
  8. Griller

    Griller BANNED BANNED

    Joined:
    Apr 9, 2008
    Messages:
    698
    Likes Received:
    221
    Sorry for the late reply.

    Yes Im looking to sell these leads, I let someone buy 1000 for half price as a trial, I think I'm going to let anyone who wants to do try it out get a one time half off discount.

    This is true with about everything, both with IM and business in general.

    Mainly automotive leads, I can get job leads, but its kind of a pain in the ass so as you can see, my prices are higher than what most people charge.
     
  9. Griller

    Griller BANNED BANNED

    Joined:
    Apr 9, 2008
    Messages:
    698
    Likes Received:
    221

    For sure, yeah there are going to be methods that make you money on this board, but most of them probably won't. If you copy/paste what someone else is doing, you probably won't have nearly the success that they had. But yeah, that little tweak, and you're golden.
     
  10. Merlin22

    Merlin22 Regular Member

    Joined:
    May 19, 2010
    Messages:
    215
    Likes Received:
    32
    It's all good. I sent you a PM.
     
  11. Griller

    Griller BANNED BANNED

    Joined:
    Apr 9, 2008
    Messages:
    698
    Likes Received:
    221
    I've just had more success with a popular method here that I can't seem to find the thread for anymore. I can't for the life of me remember it, it had something to do with posting on CL about a business or something.
     
  12. BENNY8877

    BENNY8877 Supreme Member

    Joined:
    Jan 4, 2010
    Messages:
    1,278
    Likes Received:
    1,087
    Occupation:
    Wallet Inspector
    Location:
    In my mom's basement
    Was it about selling houses?