how you can improve your bounce rate instantly by upto 30% with this intro

Let me share how you can improve your bounce rate instantly by upto 30% with this intro hack.

I recently acquired a blog, and by just using this technique I improved the bounce rate by 37% (and a solid revenue spike)

Its simple:

If I’m a user searching for a mobile phone under $500 — I search it on Google and open any blog - their introduction is like:

‘ Well mobile phone is the most important part of our life and its important to have a good phone because bla bla bla ‘

Listen man, if someone is searching for a mobile phone under x or for x on Google, he sure knows what is a phone, why it is important, what are the types of phones and all that generic info.

Writing such introduction on the top of your content is a big turn-off and can piss of many users even before they scroll down to your content and products.

First 3 seconds are critical. That’s when your user decides if he wants to scroll/read further or go back and open another website.

I use a simple hack for this: Its called PPT method

The first P is for the promise - Read the first line of this post, I promised I’m sharing this hack with you. You’re hooked to read further.

Next P is proof - Read second paragraph of this post, I shared how it helped me as a proof with numbers - You wanted to read further.

Last T is for Transition - Read the line after second paragraph, ‘Its Simple:’ This psychologically pushed you to read further - Right now, at this moment, I’ve got the user trust me in first 3 seconds and he’ll be scrolling down the content.


You do not need huge paragraphs in the introduction, that too generic as hell.

Most content writers do that to complete their word limit, Its bullshit. Give them complete guideline on how and what they should be writing.

Fix it now on all your blog posts, You’ll see massive improvements in bounce rates and clicks on your products/ads.

Yeah, my 3 years old nephew taught me the same. xD

GainTheImpossible said:

Yeah, my 3 years old nephew taught me the same. xD

Click to expand...

Great


I am 1 year old

Mind sharing a sample article or example?

Brian Dean talks about the same thing, but he labels his approach differently.

He talks about the promise as the preview, and then he talks about increasing the engagement level by agitating the reader.

But you're on the right track!

When people are looking for a certain type of information, they already know what the background info is.

It doesn't make sense for content to begin with background information.

For example, if I have a post on forex regulations in Cyprus, it would waste the reader's time if the first few paragraphs are about the definition of forex and how it works.

It doesn't make any sense in that context because just by the topic alone, people reading that piece of content already know what forex is about.

Instead, they're focused on regulations, and not just broad regulations; regulations from a specific country.

Do you see how this works?

So yes, I agree with you.

If you want to minimize your bounce rate, get to the good stuff.

Be as granular as possible.

It's also important to format your content so it's easier to scan.

A lot of blank space in-between lines increases readability.

Also, if you want a quick and dirty way to minimize bounce rate, use your text as basically a lead-up to a call to action to get the reader to watch a short 5-minute video.

So by using this technique, you can seriously crush your bounce rate and increase your user experience as far as Google is concerned.