Hi BHW, I'm pretty new to the whole Ads thing and have only run a couple campaigns of my own just to test the waters. However, I have an arrangement with a hotel owner who's looking to get more traffic to his Facebook page, so I'm thinking of running a campaign for him. What would other members say is the best way to target potential hotel leads? I have a couple ideas that include: -Targeting all followers of the hotels page and all previous check-ins to the hotel -Targeting people that use a hashtag for a given event that occurs in the hotel's area of operation a couple days before -Targeting followers and check-ins of other local hotels -Targeting all general "check-ins" to the city as a whole But I can't think of a really good way to target lots of people who would be interested in a hotel. How can one separate "people who would be very likely to rent a hotel room" from everybody else? When there are no big events, when all the followers of your page and rival pages have been targeted, and when all previous check ins have been targeted, what do you go on? What would you do if you were in my shoes? Thanks!