Ok so i need some help setting up an adwords account for one of my clients. They have 5 offices, lets say 1-5, and those offices are located in 4 different towns, lets say a-d So there is 1a, 2b, 3c, 4d, and 5d. I was planning on setting up 5 different campaigns and they would contain search terms local to the city that they are in. Then making separate campaigns for other search terms that arent that local, i.e. other towns outside where the offices are located. Is this the best approach? What would you do about the two offices in the same town? Im pretty sure, but since all the ads will be within the same client, ad wont compete against each other right? Been trying to find that in black and white on google but couldnt. Hope I make sense. EDIT I was just thinking I would need 5 campaigns for every service they offer. Because each ad would need to be different depending on the keyword? Like for lets say "(city) dentist" or "(city) orthodontist", they cant be in the same ad group, they would need to be separate campaigns?