Let's say you wrote an ebook on how to become a handyman. You buy a kw relevant domain. You do your research and find 4 kw's to target; how to become a handyman how to start a handyman business start a handyman business starting a handyman business You write a sales page. How could you rank on Google first page for each kw? Create a 20 spoke linkwheel for each kw that pumps up the sales page? You would obviously have to write an article for all 4 kw. Would you post the article as a page on the domain itself, thus making the website a 5 page site. But you couldn't make the article pages sales pages, and have them rank well, right? No shopping cart or "buy it now" on those pages, just a link to the sales page. Or, would you simply use the articles in your web 2.0 properties and keep the site a 1 page sales page?