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How Would You Rank Your Website If SEO Was Dead?

Discussion in 'Black Hat SEO' started by SolidTactics, Aug 27, 2012.

  1. SolidTactics

    SolidTactics Regular Member

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    Just imagine for the next 2 minutes that SEO was dead. Dead in the context that external link building practices was dead and no longer worked to rank your site organically in Google. Dead in the context that Google would only rank your site for legit social signals and Google would have the technology and ability to know if your social signals were organic and legit or bot / paid traffic. What would be your strategy and how would you get your site to rank organically on top in the search results?

    As a bonus, lets pretend all the other search engines are also dead and google is the only search engine on the internet.
     
  2. Scritty

    Scritty Elite Member Premium Member

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    Nothing new here. Those of us in the biz remember a time when links and social signals meant nothing (Pre 1998 links meant little or nothing, google changed all that). In fact social signals, article sites, web2.0, bookmarks...well they didn't even exist

    Adding good quality, on topic and once only posted content to your site regularly was the best WH way to rank then...and it would be now in the circumstances you describe.
    In fact your question answers itself.
    Without being able to game any external factors then all you have is your site - so you make sure your site is the biggest and best.

    Others will answer with "cheat" answers that break some of the rules you've stipulated "I'd pay for people to visit" or "I'd get traffic thorugh other means than Google" or similar - which you have already said is not possible in your scenario.

    Fact is your scenario will NEVER even come close to happening. Google lost 4% of it's share of search traffic in 2011 and is on target to lose another 4% this year with signals that this predicted 4% loss in 2012 might already be quite a large underestimation of their market shrinkage.

    This is as an overall percentage of search traffic not in terms of overall search numbers - they have risen sharply year on year due to the profligation of mobile devices - another trend that will "top out" in the next 18 months or so as just about everyone who wants several mobile devices - will have them.

    So if anything the opposite of what you are positing is happening and that causes it's own probelms for SEO as we now need to optimize for many different traffic sources - many of them with conflicting ideas of what is ethical and "White Hat", and what isn't.

    Scritty
     
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  3. SolidTactics

    SolidTactics Regular Member

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    Scritty,
    Interesting viewpoint.

    Consider the following points directly from google in relation to whats important:
    http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html

    I don't know about you, but in my mind the following points below, taken from the link above could point to social signals:

    Would you trust the information presented in this article? (G+1's would indicate people trust the information)

    Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?(G+1's would indicate people have a genuine interest in the content they consume)

    Does the page provide substantial value when compared to other pages in search results? (Google can simply compare social signals for the top 10 results on the same article and determine which article has the most value from a human standpoint, along with bounce rate)

    Is the site a recognized authority on its topic? (Site A has 100k followers, Site B has 0 followers, site A is the authority)

    Would you recognize this site as an authoritative source when mentioned by name? (Google can search through the social spere and monitor the discussions, whichever name rings the loudest on a subject is the authority)

    Is this the sort of page you'd want to bookmark, share with a friend, or recommend? (This one is a given and is obvious)

    The points not mentioned I believe carry more seo weight. Overall I think the points mentioned in the url contain a hybrid of both Social and SEO. What I would really like to see is 2 websites similar in content and structure battle it out. One site takes the social route as its primary external marketing, while the other site focuses on the traditional link building. I think it would make for an interesting case study. Personally I have seen sites that have less links but are rock stars on the social media sphere rank better then sites with more links. Now I didn't research onpage factors like bounce rate, etc.
     
  4. Scritty

    Scritty Elite Member Premium Member

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    I really do limit the links to my site directly. With the caveats that;

    I link to every major URL (often this is in the hundreds or even thousands)
    I diversify link sources, types and anchor text (just recently with the anchor text - I didn't have that level of prescience 18 months ago - no-one did)

    However tiered links are a HUGE factor, and I cant create those without automation.
    But I also use social signals as well.

    Why link OR use social signals when you can do both?

    That's like setting up an Olympic 100M final and seeing whether a man with onle a left leg or a man with only a right leg does better against a field full of two legged runners.
    Might make a good Peter Cooke and Dudley Moore sketch, but for reality I do both and probably always will



    Scritty
     
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    Last edited by a moderator: May 18, 2016
  5. directaxcess

    directaxcess Power Member

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    I wish I got into IM in 1998 :D Would have made some serious money due to the fact that most niches weren't over saturated (hell even just regular saturated) back in the day. Too bad I was only 7 years old in 1998 :(
     
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  6. axus_auto

    axus_auto Power Member

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    I think the question should be how would you drive traffic if SEO is dead?
     
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  7. Scritty

    Scritty Elite Member Premium Member

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    Yes and no.

    The market was a hell of a lot smaller. Amazon for example now takes more than 80x more revenue these days (and 690 million in 1998 to around 56 BILLION in 2011)
    Adsense was zero, the likes of Regnow, Comission Junction and Clickbank didn't even exist.

    The overall market was barely 1% of what it is now.
    So yes there are 100x more people now - but there is also 100x more money to be made.

    The bigh advantage now is, back in 1998 most people on the internet worked hard, had a good tech knowledge.
    No wordpress "one button installs" back then, so auto gen affiliate links with tracking cookies and affilaite dashboards or anything of the sort. You approached a site and asked if they might be interested in forming a partnership - then more often than not fought for months about "who owed what to who". It was a LOT tougher in that respect

    Today - and I'll be blunt here, no apologies for that - most people trying to make money on the 'net are thick and lazy. They're EASY to beat.

    Scritty
     
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  8. SolidTactics

    SolidTactics Regular Member

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    You can always create categories as Al Ries would say. We can always create new niches that didn't exist before. The media is good at this.

    Scritty, Good feedback.
     
  9. Hadouken

    Hadouken Registered Member

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    I would do freebie giveaways on my site, slowly increasing the value of the freebie as the user base grew. Everyone loves talking about/sharing info on Freebies.
     
  10. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    SEO would be turned in full and genuine sense of internet marketing.