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How would you rank a travel authority site?

Discussion in 'White Hat SEO' started by lionshades, Nov 3, 2012.

  1. lionshades

    lionshades Newbie

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    I read so much that now I am more confused than ever.

    I want to start a travel blog (150+ articles) and monetize it with CPA and adsense.

    I'm a bit lost as to where to start.

    I know the travel niche is extremely competitive - every keyword I research is ranked as "high competition". The highest paying keywords are of course the "hotels in X" and "x travel insurance."

    I see three basic courses of action:
    a) A general travel blog covering countries all over the world
    b) A themed blog focused on one subject (for example, beer travel)
    c) A blog focused on just one country or city but still very in depth.

    Which would be the hardest to rank?
     
  2. oskedi01

    oskedi01 Regular Member

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    I'm not sure which would be hardest to rank, but i would probably go with C. :)
     
  3. gvncerri

    gvncerri Regular Member

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    Focus on something very specific. Option A would be the most difficult to rank
     
  4. gullsinn

    gullsinn Jr. VIP Jr. VIP Premium Member

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    Travel niche is not so easy to rank. Get more into social media.
     
  5. Lebron2727

    Lebron2727 Junior Member

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    ranking an authority website isnt hard because it has many incmoming links, hence the name "authority websites"

    I would make a blog a specific as possible... but then you need links after writing the content gl with that.
     
  6. partymarty4870

    partymarty4870 Elite Member

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    As someone in travel I would say to you that there's gotta be easier ways out there to make a $$$.

    I do your c) option and it's in no way easy.

    If you want to be in travel online you really need to be a travel agent and actually selling travel products yourself. A visitor can be worth hundreds (or sometimes even thousands) of dollars to me - where you want them to click on an adsense ad so you'll get $2. It's just not a level playing field.
     
  7. Strygwyr

    Strygwyr Junior Member

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    I usually go with Option B in these scenarios. By doing this you're carving out your own niche in the much broader niche of travel. As such, through the proper promotion you'll be able to develop a loyal fanbase interested in that specific type of travel (whatever you may choose it to be).

    The main thing you'll need to make an authority site like this work is high quality content. None of that $5/article stuff you'd toss up on a micro niche site. You need to become known as an authority to gain the momentum you'll need to grow site to a point where it will be profitable. If you can't write the content yourself, find someone who's very passionate about the topic to do it for you.

    As you might guess, I take a different approach to these sites than most people on BHW. Rather than just toss up some content and bombard it with SEO, I grow them by focusing on more social aspects of an authority site. By doing this, the links will come naturally and you'll gain a far greater level of trust amongst your readers.
     
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    Last edited: Nov 3, 2012