What would you do differently if you were trying to rank a very high-authority site, like Facebook or LinkedIn, compared to if you were ranking a site you owned? I am currently trying to rank #1 and #2 in Google for somebody's name using Facebook and LinkedIn. I have already taken care of on-page SEO and social metrics (Facebook page has over 10,000 likes and LinkedIn profile has 500+ connections), I am mainly trying to decide how to start backlinking and what to do differently for this type of campaign. Would you use huge amounts of spam links since there's no chance that Facebook or LinkedIn will get penalized by Google? Or is there any risk of Facebook or LinkedIn disabling the accounts if I do this? I would feel awful if I got this person's accounts banned. Would you vary the anchor text? Or make all the links with the person's name? What programs/services would you use? All advice is much appreciated.