1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How Would You Push a Single Piece of Content?

Discussion in 'White Hat SEO' started by dragiia, Nov 14, 2014.

  1. dragiia

    dragiia BANNED BANNED

    Joined:
    Apr 28, 2014
    Messages:
    125
    Likes Received:
    116
    Odd title, I know, I couldn't think of a better one. I've recently finished writing a 2000 word article and I want to know what you would initially do SEO wise to get it indexed quickly and give a good first overall impression. Do you just upload it and then submit it through GWT? Do you submit it to article directories? Share on social media accounts? Blast with social media accounts? Article Syndication?

    Anything, I want to know what you do.
     
  2. dsan996

    dsan996 Regular Member

    Joined:
    Apr 18, 2014
    Messages:
    228
    Likes Received:
    101
    Location:
    Depends on the day
    I wouldn't submit it to article directories because your content will lose uniqueness and you will be sending an ugly message to the search engines. Social media promotion is a good choice because your content will get some good visibility and you will be creating social signals.

    I will submit it via Webmaster Tools too for a faster indexation.
     
  3. frankie828

    frankie828 Junior Member

    Joined:
    Nov 7, 2014
    Messages:
    131
    Likes Received:
    31
    I am wondering the same thing, I paid a tweeter with 200k followers two tweet it and it did get a huge spike when the tweet went out but than all the action quickly faded
     
  4. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

    Joined:
    Aug 31, 2013
    Messages:
    3,816
    Likes Received:
    6,736
    Gender:
    Male
    Occupation:
    Liquidator
    Location:
    Riverside County, California
    Home Page:
    Generally, once I'm done optimising the on-page SEO of an article (keyword density, images, etcetera), I'll share the articles links on social media websites such as Twitter, Linkedin, Facebook, Google+, and occasionally Pinterest. If I want to take it a step further, I'll contact webmasters who have similar articles on their website and talk to them about their article (I'll give them a link to the article, but I will not directly ask for a backlink). This is what I usually do and my articles are usually indexed pretty quickly (in less than 24 hours).
     
  5. skyflash

    skyflash Jr. VIP Jr. VIP Premium Member

    Joined:
    Jan 28, 2014
    Messages:
    229
    Likes Received:
    32
    I'm not sure why you have created a single article with 2000 words instead I would create a website with 500 words X 4 pages and then start doing on page and offpage SEO and also will share it on social sites.
     
  6. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

    Joined:
    Aug 31, 2013
    Messages:
    3,816
    Likes Received:
    6,736
    Gender:
    Male
    Occupation:
    Liquidator
    Location:
    Riverside County, California
    Home Page:
    To be more precise, he should have truncated the article by splitting it into four 500 word articles with "read more" tags
     
  7. dragiia

    dragiia BANNED BANNED

    Joined:
    Apr 28, 2014
    Messages:
    125
    Likes Received:
    116
    I don't see the advantage of pushing a visitor to multiples pages for one subject. I'm assuming this is to rank for 4 different keywords, 4 h1 tags, reduce bounce rate, etc but I personally find it annoying on websites that I visit, so I would prefer to not do this.
    I also am under the impression that longer content ranks better.
     
  8. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

    Joined:
    Aug 31, 2013
    Messages:
    3,816
    Likes Received:
    6,736
    Gender:
    Male
    Occupation:
    Liquidator
    Location:
    Riverside County, California
    Home Page:
    While truncating your long articles has the potential to reduce bounce rate, it can also keep your readers interested since the article has been organised into segments, making the article look much shorter. I know it sounds silly that someone who doesn't want to read would click on a link that requires them to read, but it happens. Just take this thread from September started by BassTrackerBoats. It's a good thread that gives a lot of good information about content writing (something that people are asking to be spoon-fed), yet it didn't get as much attention until yesterday while other, much shorter threads, often receive much more attention. This is because people don't want to have to read something that takes too long to complete.

    Longer content ranking better is a myth. I've seen short content and long content rank equally as well. It all just depends on how long you need the article to be to get your point across. However, content that is too short (under 300 words) or too long (more than 2,000 words) will run the risk of not ranking well since short content may not have enough text (there's also an issue with the text to HTML ratio) and long content may come off as spam.
     
    • Thanks Thanks x 1
  9. PreacherJesse

    PreacherJesse Registered Member

    Joined:
    Jul 18, 2012
    Messages:
    90
    Likes Received:
    47
    Occupation:
    Internet Ninja
    Location:
    Manila
    If you already have a following, that's easy. Share it to them and be grateful.

    If not, work on growing an audience first before you worry about syndication.

    Hope this helps.
     
  10. dragiia

    dragiia BANNED BANNED

    Joined:
    Apr 28, 2014
    Messages:
    125
    Likes Received:
    116
    Ok, I could see the need for separating content, but for this article, I don't think it's necessary or best for the website. Well, let me detail the article layout without releasing the niche, then you tell me your opinion.

    The article surrounds a "Best product category" as the H1 and target keyword phrase. Inside the article, I provide sections that detail the best product inside the category for under $500, $750, $1000, $1500, $2000.

    Do you think it would be best to add a separate page for each price range? I don't, only because I think it would lessen the chance of ranking for the H1, which is what I'm most concerned about ranking for. I have H2's for "product keyword under" $500, $1000, etc, but I'm not concerned about ranking for these key-phrases.

    Also, when you're looking for the best item from a category, I don't think I would want 4 separate articles. I'm generally creating this website under the impression that people are like me and don't enjoy clicking through multiple pages that surround a single topic. I want the article to be shared and admired, I think this is highly less likely with 500 words or less. A 2000 word article, while maybe over the necessary "word amount" to properly rank a keyword, shows authority and confidence that can influence your website's impression on others.

    Overall, I think the question is "Will four 500 word articles create more hype, unique views, and sales, than one 2,000 word article?

    Let me ask you this, if content length doesn't influence rankings, what inline characteristics do? If you are Google and you are trying to determine the best way to determine an article's quality or "user experience", don't you think article length would influence this?
     
  11. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

    Joined:
    Aug 31, 2013
    Messages:
    3,816
    Likes Received:
    6,736
    Gender:
    Male
    Occupation:
    Liquidator
    Location:
    Riverside County, California
    Home Page:

    Does Content Length Influence Ranking?
    As I mentioned in my previous post, content length does matter as having an article that is too long or too short has the potential to negatively influence your rankings. In addition to this, while it doesn't directly influence rankings, some people may feel deterred when they notice that the article they are about to read is long enough to be a short story. If people are deterred from your article due to its length, you may lose out on some useful natural inbound links and social signals.

    You're right about your article length showing confidence. Longer articles, assuming they are unique, that have a lot of work put into them tend to look much better than most of the short articles on the Internet these days.

    Factors That Determine An Article's Quality

    • Use of images
    • meta tags used in the images
    • keyword density
    • spelling and grammar (it doesn't have to be immaculate)
    • article length
    • inbound links
    • internal linking
    • outbound links
    • unique content
    • common content
    • social signals (this doesn't influence the rankings directly, but it can be used as a determinant for the quality of an article)
    Reminder
    Something you should remember is that because we don't know what niche your article is in, we also cannot do any research on your target audience, so if you understand your target audience and you know that they are people who do not like clicking through multiple pages to finish reading an article, then keep your article in one page.
     
    • Thanks Thanks x 1
  12. Scorpion Ghost

    Scorpion Ghost Senior Member

    Joined:
    Mar 22, 2013
    Messages:
    865
    Likes Received:
    171
    I don't know why nobody mentioned this, but as far as faster and more broader indexing goes, ping the article's URL...

    You ping it, various search engines get notified, they crawl it, and index it faster and in more places.

    I'm no expert, so feel free to tell me I'm wrong, and also provide the reason why I'm wrong, if I am.

    Good luck. :)
     
  13. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

    Joined:
    Aug 31, 2013
    Messages:
    3,816
    Likes Received:
    6,736
    Gender:
    Male
    Occupation:
    Liquidator
    Location:
    Riverside County, California
    Home Page:
    No, you're right. I don't know about the other posters here, but the reason I didn't mention it was because I had assumed that OP was using Wordpress, which automatically pings every time you post.
     
    • Thanks Thanks x 1
    Last edited: Nov 15, 2014
  14. Scorpion Ghost

    Scorpion Ghost Senior Member

    Joined:
    Mar 22, 2013
    Messages:
    865
    Likes Received:
    171
    Well, I didn't read every comment in the post word for word, but I didn't see a platform mentioned in what I did read. But you're right, wordpress does that...

    So if the OP isn't using wordpress he can go to one of the sites that offer free pinging and use that to ping his post/s.

    If he is using wordpress then maybe check the list of sites that his wordpress pings to, and then enrich that by putting more sites in there, if he hasn't already looked into that.
     
    • Thanks Thanks x 1
  15. waitier

    waitier Power Member

    Joined:
    Sep 5, 2013
    Messages:
    679
    Likes Received:
    181
    The only real way to answer your question is data. Without data - traffic and using analytics, you are just assuming things.

    Now, for google to index a page, you don't need WMT, but it does speed up the process. But I had mixed results. Sometimes they don't index it immediately. But just +1 it and tweet it once, and it will gain traction in 1 or 2 days.
     
  16. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

    Joined:
    Aug 31, 2013
    Messages:
    3,816
    Likes Received:
    6,736
    Gender:
    Male
    Occupation:
    Liquidator
    Location:
    Riverside County, California
    Home Page:
    Google claims that having Webmaster Tools does not speed up the process, but as soon as I used the "fetch as Google" option, most of my pages were indexed within that week.
     
  17. dragiia

    dragiia BANNED BANNED

    Joined:
    Apr 28, 2014
    Messages:
    125
    Likes Received:
    116
    Not using Wordpress, I'll give "Pinging" a look. Gracias.

    BTW, I decided to keep the article whole because I'm reviewing expensive products and I feel a longer, more in-depth review will go a long way to gain my visitors trust and conversion.
     
  18. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

    Joined:
    Aug 31, 2013
    Messages:
    3,816
    Likes Received:
    6,736
    Gender:
    Male
    Occupation:
    Liquidator
    Location:
    Riverside County, California
    Home Page:
    Well, it looks like Scorpion Ghost was right about pinging then! That's great that you've come to a conclusion, but similarly to what Waiter said, remember to collect data on your users when the opportunity presents itself to better understand your audience and what they might like. That will help you drive even more traffic to your articles.
     
  19. Scorpion Ghost

    Scorpion Ghost Senior Member

    Joined:
    Mar 22, 2013
    Messages:
    865
    Likes Received:
    171
    Glad I could be of help dragiia.

    Also, depending on the platform you're using to publish your article (depending on whether they allow you to insert them, but most do), make Sure to insert a meta description for your post, use the H1-H6 tags in the post, use a catchy researched article title, use images and make sure to add alt and title tags for each image.

    Oh, also the URL of your post, make sure that's properly optimized too...

    That's all that comes to mind.
     
    • Thanks Thanks x 1
  20. dragiia

    dragiia BANNED BANNED

    Joined:
    Apr 28, 2014
    Messages:
    125
    Likes Received:
    116
    Finished and uploaded it today. Pinged and sent to GWT, sumbitted to Reddit/Facebook/Twitter/Tumblr. Webpage was indexed in about 30 min.