1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

How would you promote this business?

Discussion in 'Making Money' started by Boriss, Jun 16, 2016.

  1. Boriss

    Boriss Supreme Member

    Joined:
    Nov 7, 2009
    Messages:
    1,427
    Likes Received:
    562
    Location:
    Inside a Monitor
    Hey,

    We have a small start-up, if I can call it that, in the "website security" niche, we offer a service.

    A few stats:

    Niche: website security
    Google AdWords: $10-20+
    Website is 3-4 days old.
    Keyword/s competition: very hard

    A few days ago we purchased advertising on 7Search - so far not so good.

    What we thought about is:
    - purchase a good PR from PRWeb
    - create a blog and add quality content

    What suggestions we got so far:
    - buy ads from PopAds or/and 50onRed

    How would you promote this business? : )

    Thanks in advance!
     
  2. Boriss

    Boriss Supreme Member

    Joined:
    Nov 7, 2009
    Messages:
    1,427
    Likes Received:
    562
    Location:
    Inside a Monitor
    Shameless bump for this one.
     
  3. Datias

    Datias Registered Member

    Joined:
    Jan 29, 2016
    Messages:
    66
    Likes Received:
    25
    What exactly is your service?
     
  4. ksk71119

    ksk71119 Jr. VIP Jr. VIP Premium Member

    Joined:
    May 8, 2014
    Messages:
    698
    Likes Received:
    125
    Gender:
    Male
    Location:
    Lost Somewhere
    Home Page:
    You could very well target leads and send out emails. The best ones can be found checking their speed at Pingdom. People concerned about site speed definitely know the importance of security.

    The blog idea is great to drive traffic. It should add some value to the website. You could write about measures website owners need to take in terms of security.

    I wouldn't waste too much money on Adwords but focus on social media if ranking it is extremely hard.
     
    • Thanks Thanks x 2
  5. Boriss

    Boriss Supreme Member

    Joined:
    Nov 7, 2009
    Messages:
    1,427
    Likes Received:
    562
    Location:
    Inside a Monitor
    We sell a vulnerability management service.

    Basically we manually scan client websites for know vulnerabilites, including OWASP top 10. After that we do a scan with a software. Send the report to the client, and if they want, we can fix the issue. (if we found something vulnerable).
     
  6. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

    Joined:
    Jun 20, 2013
    Messages:
    5,052
    Likes Received:
    3,215
    Location:
    Hell
    Home Page:
    i don't think pop networks going to work for you. You need to target user base having websites so you can buy ads through Buysellads on stat or blogging related sites. Plus contact web designers and offer them commission to get you sales.

    Contact small hosts and send a offer to their clients. Rank articles in your niche or get Paigham bot to get leads.
     
    • Thanks Thanks x 1
  7. Datias

    Datias Registered Member

    Joined:
    Jan 29, 2016
    Messages:
    66
    Likes Received:
    25
    This is a pretty solid idea. Alternatively, you'd get a higher conversion rate if you called the businesses and offered your services.
     
    • Thanks Thanks x 2
  8. DiMaster

    DiMaster Registered Member

    Joined:
    Nov 10, 2015
    Messages:
    78
    Likes Received:
    18
    Try driving leads from B2B sector. Collect main business might have your specs problems and write them few pitches. Good way to send a brief rsearch with allready found problems to show that you have allready did something free for them.
     
    • Thanks Thanks x 1
  9. oracleophelia

    oracleophelia Newbie

    Joined:
    Aug 25, 2016
    Messages:
    27
    Likes Received:
    3
    Gender:
    Female
    Home Page:
    email marketing i guess
     
  10. Boriss

    Boriss Supreme Member

    Joined:
    Nov 7, 2009
    Messages:
    1,427
    Likes Received:
    562
    Location:
    Inside a Monitor
    Thanks a lot guys!
     
  11. catblue

    catblue Junior Member

    Joined:
    Feb 4, 2013
    Messages:
    123
    Likes Received:
    16
    Try silo ads for such service.
     
    • Thanks Thanks x 1
  12. Boriss

    Boriss Supreme Member

    Joined:
    Nov 7, 2009
    Messages:
    1,427
    Likes Received:
    562
    Location:
    Inside a Monitor
    Silo ads? Do you mean solo ads?