So, I'm looking forward to starting a personal development/body transformation blog. As I want to compete at the Powerlifting World's next year, I would like to start a blog where I can write my journey as welll as other motivational things. The problem is that I don't have any idea how should I promote such a project? SEO? I really doubt it as I am looking forward to writing more for the visitors and less for the search engines. Social Media? It seems a good idea, so I could use some advices. Anything else, please?