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How would YOU invest £500,000 ($820,000+)???

Discussion in 'BlackHat Lounge' started by afro25, Jun 5, 2011.

  1. afro25

    afro25 Regular Member

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    ([EDIT]: Please note that the whole amount wouldn't be spent just on SEO, but on pretty much any and every possible form of promotion - TV/Radio/Newspapers/Events etc)

    (Typed it all up and it wouldn't post, so lost it all, so i'll just try to summarise)

    My friends mum is my first SEO client, paying me a couple hundred a month for promotion.
    Her site which i setup is less than 2 weeks old and i've barely even started promoting it yet.
    Today she's decided that she is selling her second home for £500,000+ and wants to use ALL of the money on promoting this site and business.

    How would YOU spend that much money on promoting this to maximise the earning potential?

    The site (and business as a whole) is to raise funds for her new charity she has planned over the last few years, so the money will come in through donations and i guess advertisements on the site.
    (Should point out that she has setup a BIG charity before and raised something like 3.4 million within three years - Not exactly sure on that, but she definately knows what she's doing when it comes to businesses, or atleast charities).

    Side note:
    Everything i do funds my (hopeful) future business (after some PM's i should point out this business is not an SEO firm, couldn't be further from that lol) which if proves popular, should expand to become a fairly big brand in the UK.
    She's so impressed by everything i have shown her and explained to her that she wants to buy shares in this future business... Should i sell a percentage of all future profits for some proper startup cash?
    Advice is appreciated :)
     
    Last edited: Jun 5, 2011
  2. Migladon

    Migladon Regular Member

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    Hmm with $820,000 I would take $800,000 and set it aside and then work with the rest.

    820,000 sounds overkill to me but good luck
     
  3. wholesalereplica

    wholesalereplica BANNED BANNED

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    its a charity, why so much investment?
     
  4. xxxaff

    xxxaff Junior Member

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    I just don't like this threads.
     
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  5. ahiddenman

    ahiddenman Elite Member

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    lol $820,000 into a site. Thats funny.

    Take that money and do some Property investments or just put it into an offshore account and leave it there. $5k max would get a site up and running with proper promotion.
     
  6. afro25

    afro25 Regular Member

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    I won't let her invest the whole lot so quick, it will probably be over a few years, so there will be time for it to develop some interest in the bank :)

    She has a second home that she doesn't use, so i guess she sees it as money that isn't doing anything so may as well go towards this, but i honestly don't know.
    She sees it as something that if promoted to the public, it can gather much much more in donations than if she just spent her half a million on the actual charity itself - So she's spending it on promotion instead.

    5K May get the site up and running with proper promotion, but she wants much more than you would expect, so she's putting all that money into it - I've gone through alot of information with her and she's very aware of what it should take to get some amazing results.

    Also, not all of it is going into SEO - She's spending it all on getting the charity to the public, but i expect only a small portion of that money will be spent on SEO.
     
  7. virtual.indiano

    virtual.indiano Regular Member

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    And they taught us in school "Charity Begins at Home"

    OP you are asking help for a For Profit Social Enterprise (FOPSE). Don't mix the terms charity organisation and For Profit Social Enterprise (FOPSE). The latter is a business and not social work.

    No wonder your friends aunt is ready to sell her house considering the amount of money she is expecting in future.

    With Malice to None
     
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  8. kPybus

    kPybus Regular Member

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    Not exactly what you asked, but this is what I would do with it.

    $800,000 into an annuity with a 10% match and 12% guaranteed APR for the rest of my life.

    $20,000 into online marketing and websites.
     
  9. Janpower

    Janpower Registered Member

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    you can buy some adss from my website:p 10 dollar / click xD
     
  10. GreenGoblin

    GreenGoblin BANNED BANNED

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    if u really had that much...you wouldnt be asking how to invest it...1+1=2
     
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  11. kPybus

    kPybus Regular Member

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    One shameless plug for another....

    You could pay $820,000 to Jan if she puts that offer on my gig site.

    :D
     
  12. afro25

    afro25 Regular Member

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    Actually she's making it into a Not for profit organisation - I have mentioned that donators would (theoretically) be more inclined to acutally donate if it's a registered charity, but she says that charities can be just as corrupt as any other organisation, so she doesnt seem to want to become registered.
    But she has stressed that it is going to be none profit? :S

    I don't have that much - She does... I do her SEO for £200 a month, so i'm not rich and have never had the resources or money to go through with investing so much into promotion etc, so that's why i'm asking - She knows nothing about SEO or any kind of internet marketing so that's why she's asking me to do it lol.
     
  13. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    WOW she is going to let a noob lose £500K of her cash :D

    She deserves to lose that money if she is going to give it to someone that goes on forums to ask how to spend 500K :D

    LOOOOOL

    Why anyone would use their money to investment into things they have no idea about is beyond me!

    Tell her to read the richest man in Babylon.

    Good luck, im out!
     
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  14. ahiddenman

    ahiddenman Elite Member

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    Lol seems like i wasnt the only one :)
     
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  15. afro25

    afro25 Regular Member

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    I wouldn't say i'm a noob, I've been in SEO for almost 4 years - I know alot of people will have been doing it longer, but that doesn't matter.
    I've shown her what i'm able to do, shown her a few of the sites i've got to the top of the first page for a few keywords, biggest keyword gets almost 140,000 searches monthly in the UK and i'm at #4 at the moment.


    I'm only asking for advice, like anyone and pretty much everyone else does on this forum.
    I could replicate what i'm doing on my own sites, but as she's got so much money to invest (Not all on seo, probably only a few grand on that, but the bulk will probably be TV/Radio advertising etc - As i said she's spending it on promotion, not just seo) i may aswell see what everyone thinks or would suggest.
     
  16. HostStage

    HostStage Jr. VIP Jr. VIP

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    If she is really gonna spend this amount of money.

    I'd take at least 100k $ to build this kind of empire (10k SEO + your fees for the website)

    Then, you should make a website, where you display donors and making lot of donations with the rest of the money.

    The purpose is to make a big deal for each donation (twitters account, facebook page, articles on blog, anything.) in order to make people want to get part of a "awesome" community.

    You can also buy a profitable website with very high autority to make the benefit going into an association.

    Really, you have plenty thing to do .....
     
  17. mirrorer

    mirrorer Jr. VIP Jr. VIP

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    With that amount of money you can rank for keywords that will make you more than 1M $ per year if you play it smart ;)
     
  18. mobbedflip

    mobbedflip Newbie

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    Seems a little overkill.

    I would say $50,000 is more than enough to get your website/business into the public's eye. Although to be honest, the world is flooded with charities, seems like everybody wants your money. It's a saturated market guys.
     
  19. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    Fair enough, but why would you go on a forum to ask how to spend that much money?

    Get in touch a with a big PR company, most of us here have never seen that much money (as most of us are either quite new to the game or in our teens and 20s).

    Go seek advice from real investors, people that deal with those sorts of budget on a monthly basis, and even then take their advice with a pinch of salt.

    But DMMM thats a nice ass budget to play with :D
     
  20. afro25

    afro25 Regular Member

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    Thanks for the input.
    She has a few ideas for some benefits donators can receive. It seems to be all about getting the community together to help each other, so she's mentioned that she wants to offer greatly discounted stays to some kind of community holiday camp for sufferers (would rather keep what it's about private for now).


    Well that would certainly be an awesome amount of revenue, she expects she'll get that kind of amount within 3 years (based on her previous charity work, probably so low in comparison to the first charity because she had 3 partners in that and she's doing this herself).

    I'm not sure how much a single TV advert is, but i'm not sure $50,000 would be enough for the amount of exposure she wants.

    It's a saturated market, i'll agree with that - She however says that there is no charity at the moment that supports her cause, so she's using that as a basis of determining competition (90k local searches for the main keyword, but like i said she's doing so much more than just internet promotion).