My client has asked me to improve their ranking on a financial site. The keywords are extremely competitive (UK) debt help debt advice debt management consolidation loans How would I approach this and what cost/timescale do you think is involved, they have cash to spend. They currently sit around position 30-50 for these keywords and site has a decent amount of optimised content and is over 10+ years old. They have had several SEO companies look at this for them but none have managed to hit page one. Any ideas, plans, strategies for this and what would this cost from an outsour ced services point of view. Do you think 300 LP's on each of them keywords every month for the next 3 month would be enough, with some high PR and edu's thrown in?