Ok here is the deal, i don't want to give my niche away so i will keep it brief on what i am doing. But basically I am putting up a site that is in its own niche and very different so there is no "keyword" besides just self branding my own URL, if you understand me. So with there really being no "keyword" with a history of searches. What i am asking the BHW family, is how would you go about promotion for the site when my site's SEO will be all around "blue widgets" for example and no one has heard of it??? I am going to spend money on PPC on search pages with sites that are some what doing what i am and already popular, but these sites, like mine have created something out of nothing by self promotion. So what other ways would you promote this type of site?? BTW...i know i jacked up the title.. but this is the question i wanted to ask??