How would you create buzz around a new book?

AlexTheGeek

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I'm currently working on a book set to be released in October, and today I'm just sitting down to create some sort of marketing plan/outreach plan to create buzz around the book. I just wanted to know if anyone had any fancy tips or strategies they've tried before they would like to recommend?

This is my plan for now:
  • I write extensive, informative, evergreen articles for the biggest websites in my niche. I'm shamelessly placing a link to my landing page there and collecting emails
  • My content tends to go viral on Medium, so I have an excellent reputation in my niche and I know I already bring value. So I will play off on this
  • I want to reach out to key players in my industry to get on blogs, podcasts, videos, etc., but I'm having a hard time on how to approach this. Where do I start? With cold emailing?
  • I'm planning on bundling a free course with my video.
  • Giveaway
  • Continue to grow and market my IG and Twitter
  • Promote the book in different ways on Goodreads
 
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