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How would an incomplete Exact Match Domain work out?

Discussion in 'White Hat SEO' started by DesignEx, Oct 13, 2011.

  1. DesignEx

    DesignEx Regular Member

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    Occupation:
    Own a web development company
    Location:
    Florida
    I have a domain name that I've been building with a good amount of content (not launched yet). The domain name is something like:

    bestwidgetsin.com

    Now, obviously the search for "best widgets in" doesn't get much traffic. However, searches for "best widgets in [insert state/city/country]" gets tons of traffic.

    Right now I'm developing the site to be of the format.. bestwidgetsin.com/florida

    And will be creating original content, images, and useful information on each page off the main. So what are your thoughts on a domain name like this? Will I get much benefit from having a domain name like this.

    Also, how would you generate links to something like this. Is it even worth it to point links to the homepage in the format or "best widgets in" hoping that might boost the locations? Or would you just blast the actual locations at the sub pages or homepage?
     
  2. polomint

    polomint Registered Member

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    'In' is a stop word so it's ignored.

    If someone searched best widgets in uk, google actual searches it database for "best widgets uk"

    So including 'in' only make your domain bigger and hold less weight, better of just trying to get another domain with a different tld or think of rewording it,

    You could use BestWidgetsLocated/newyork This would display back best widgets located in new york, as well as many others like best widgets located around new york etc etc or findbestwidgets/newyork.

    However with this said its important that your domain looks proper, I mean I certainly would not click something which looks dodge and many users are wiseing up. Imo keep the domain relevant and broad Bestwidgets would work for everything you need, and as said earlier if you cant get the com go for another TLD.
     
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    Last edited: Oct 13, 2011
  3. Kaithe.Clarke

    Kaithe.Clarke Regular Member

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    No doubt your keyword is pretty traffic pulling keyword and competitive as well. If you are targeting different states (as you are creating sub directories for different states) .... Optimize each directory for its geographic location.

    Polomint is absolutely right, stop words are ignored by Google.
     
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  4. DesignEx

    DesignEx Regular Member

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    Occupation:
    Own a web development company
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    Florida
    I really didn't take the stop words into consideration, thanks for bring that up. I think I'm going to try to generate some links into the homepage, and then some of the smaller markets and see how that goes. If the smaller markets start ranking well then I'll start moving to the bigger ones.

    Thanks for the advice, I wouldn't have realized that otherwise.