The thing that bothers me aout whitehat vs black hat is everyone is essentially trying to game the search engines otherwize you wouldn't be optimizing for them.... So if you were completely black hat, all you would do is really onsite optomization to tell google what your image tags were, and what your header was, and title, and that stuff... Everything else would not be SEO if you were completely "white hat" because if you weren't trying to game google, you would just be running your own campaign without intention to get noticed by the search engines. But is it really that bad to get our lik out there? to write articles? Not really... but then why do some consider mass submitting the same article suddenly blackhat? Especially if someone is trying only to get traffic from the traffic exchanges. So what makes black hat black. Doing things in bulk? Well then you can say anyone who has a company of many who has many people working on content is blackhat but we know that's not true. Manipulation? Okay, so someone submits articles to get backlinks we covered that, what makes that different? Okay, so maybe it's spamming forums by posting irrelevent content just to get a backlink. BUT what about someone who uses a bot to post relevent content but non legible content. If it's like "the quick brown fox wanted to make money online so he ate a cheseburger and sold it to someone to make money online then he formed a webssite so he could profit from online services in order to generate income, and then took the cash, the dinero, made his money online and ran" it's relevent, but it's still spammy... but what if it's legible and relevent but computer generated? or if it's horrible quality but is relevent and legible?