Hey guys, I have been into the SEO world for 3 years now and so far I only built niche website where I was not creating a real Brand at all. The websites I built, were used to target different keywords but I didnot care about returning visitors/brand recognition. The reason why I was building several niche websites is that SEO is random. Yes you can do great SEO and rank well, but you never know how Google will treat you the next day. By creating several websites, I spread the "luck" factor. By the way, I am into Blackhat SEO. That being said, I would like your opinion on: How viable it is for a REAL business to rely on Search Engine Traffic? (where the all the business model revolved around targettng popular keywords) I am talking here about creating a branding website (not just a micro niche website) and relying mainly/only on search traffic. Is it too risky? Build one website instead of several? Here is a quick example: I could create the following websites targeting different keyword: ApplePie.com BlueBerryPie.com OrangePie.com BananaPie.com or build one website: AllPies.com (wich will include information about all the pies on one single website) I would like your take on this. Is is better to create a "brand" website or juste create website without brand at all just to target a bunch of different keywords? What do you think?