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How viable it is to based a REAL business on Search Engine Traffic?

Discussion in 'Black Hat SEO' started by J0kerz, Dec 14, 2011.

  1. J0kerz

    J0kerz Supreme Member

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    Hey guys,

    I have been into the SEO world for 3 years now and so far I only built niche website where I was not creating a real Brand at all. The websites I built, were used to target different keywords but I didnot care about returning visitors/brand recognition. The reason why I was building several niche websites is that SEO is random. Yes you can do great SEO and rank well, but you never know how Google will treat you the next day. By creating several websites, I spread the "luck" factor. By the way, I am into Blackhat SEO.

    That being said, I would like your opinion on:

    How viable it is for a REAL business to rely on Search Engine Traffic? (where the all the business model revolved around targettng popular keywords)

    I am talking here about creating a branding website (not just a micro niche website) and relying mainly/only on search traffic. Is it too risky? Build one website instead of several?

    Here is a quick example:

    I could create the following websites targeting different keyword:

    ApplePie.com
    BlueBerryPie.com
    OrangePie.com
    BananaPie.com

    or build one website:

    AllPies.com (wich will include information about all the pies on one single website)

    I would like your take on this. Is is better to create a "brand" website or juste create website without brand at all just to target a bunch of different keywords?

    What do you think?
     
    Last edited: Dec 14, 2011
  2. mightybh

    mightybh Jr. VIP Jr. VIP Premium Member

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    Large, branded websites never lose their SERPs unless you start cloaking or something and get a kick. McDonalds will always rank first for McDonalds and Flippa will always rank first for Flippa.
     
  3. J0kerz

    J0kerz Supreme Member

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    I am not talking about losing your "brand". I am talking about if it is too "risky" to build one website and Blackhat seo the hell of it instead of spreading the keywords around different domains.
     
  4. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    I am not sure about "risk" in the sense you may be talking about.

    But as far as $$$'s obviously it will take more time, effort and money to rank a more generic term. It may take months or years to really get where you want to be depending on budget.

    There are plenty of businesses online that pretty much have just an online presence.
     
  5. hello49

    hello49 Newbie

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    I know money is a limiting factor here, but ideally you could do both.

    Create your micro niche sites, spreading the "luck factor", and increasing the authority
    of your main "branded site" by SEO and interlinking.

    This is sometimes too much work or whatever, but others may have more opportunity there.
     
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  6. Autumn

    Autumn Elite Member

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    Putting all your eggs in one basket whilst using blackhat techniques is plain retarded.

    Building a whitehat authority site (or network of sites) is a real business that you can then sell when you are sick of it. But it's a long hard slog IMO with no guarantee of success.

    That's not to say you would make more money using one approach rather than the other.

    Relying entirely on search engine traffic in _any_ situation is pretty dumb, because unless you are a real multimillion dollar corporate / brick and mortar brand then there is little long term stability with search engine traffic.
     
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  7. neo

    neo Power Member

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    If major guys like Ezine articles can get screwed by Google, you could also get hit by their algo changes.

    I agree with Autumn.
    If you are going to build a huge site make sure that you actually provide something to the user to give them a reson to return. Be it free movies, celebrity gossips or good old porn. But get bookmarked/type-in visitors. That way you will survive even if google goes crazy. And when google finds out that even after screwing your SERPS, you continue to get traffic, then they will push your site in SERPs again.

    -Neo
     
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  8. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Large websites drop in SERPs all the time. Ranking for their brand name is nearly useless since people are already searching for them. Ranking for "fast food" and "sell websites" is where they would make money, well, not MCD's but Flippa.
     
  9. jascoken

    jascoken Senior Member

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    I think you've probably said it all there...

    If you're talking any kind of niche marketing and using full on BH to promote it, then it instantly has a 'lifespan', and you don't ever know what that is with Google. It could last a year or it could be penalised really quickly.

    There's only any point in building out authority or big sites if you're going to stick to grey hat. Natural search traffic is always risky to fully rely on in any business model, but like you said in your first post, you need to spread risk through multiple site creation.

    I have one very successful national brand, and the SEO is always clean, but we have hundreds of satellite sites that feed lead-gen, and we push harder on SEO with these. This distributes risk and allows you to steal multiple page one rankings, via the mini sites.
     
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  10. J0kerz

    J0kerz Supreme Member

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    Thats correct. I could not agree more. Nevertheless, there are big websites online that rely mainly on search traffic but I guess they are taking a big risk.

    Great reply.

    I thought of something recently and I would like your take on it.

    You would agree that to rank a "Branded" website for any sort of competitive keywords, you will need some sort of blackhat seo/building your own links at first. If you dont do that, you will not get any visibility in the SERP.

    The goal would be to create a website that has value for the users and follow the following steps:

    1. At first, Grey/Black hat link build your website to rise in the SERP
    2. When the traffic starts to flow, make sure to provide good content to get links/shares from users.

    The thing is that even in such scenario, you will need some sort of underground techniques to get to the top at first...
     
    Last edited: Dec 14, 2011
  11. Autumn

    Autumn Elite Member

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    If you want to build a "legit" website then the tried and true method is to put up good content (well SEO'd of course) and then work on natural links and especially traffic trades. If you can get high quality links from high traffic sites then you will have enough clicked, direct traffic coming through every day to insulate you from fluctuations in SEs. Those links (and that initial direct traffic in these current times of Google Analytics being an all-seeing-eye on web behaviour) in turn cement your rankings in Google.

    Once you have that trust, then you can start with the blackhat one way linking methods, because your position in the serps is unassailable because of your quality initial links.

    Starting off a legit site with blackhat linking techniques is looking at it backwards. You start off a legit site with direct traffic and quality links (often you have to pay for those links and that traffic), and then the SE traffic comes later as a result of you building what is apparently such a great site. Basically, paying is the way to go at the start - paying for display ads and banners, paying for one way links, paying for blog plugs, paying for high quality directory submissions etc. No one will want to trade links with you if you have a new site, so you have to trade your blackhat techniques for hard manual link building work and money.

    In general if you want to build a legit, long term business then mixing up your traffic sources and not being reliant on SE traffic (especially not just Google traffic) is the way to go. Live by the sword, die by the sword.
     
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  12. martyjohnstone89

    martyjohnstone89 Newbie

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    I've never done just one or the other. Every niche site I do usually relates to a broader site(s) and the broader sites relate to other category sites. I started doing niche marketing a few years ago to help out the bigger money sites. The niche sites making money for themselves is a bonus for me. The idea was always for every domain I have to pay it's own way while helping the category. And after several hundred sites and ideas I have never lost money on a single one. Only had a few big Winners as well, but overall it works well.

    That said, obviously the broader sites are leveraging the efforts of the longer-tail sites without using the same development and linking strategies.
     
    Last edited: Dec 15, 2011