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How valuable is it to find emails associated with FB profiles for Custom/Lookalike Audience?

Discussion in 'FaceBook' started by CrossChex, Apr 18, 2017.

  1. CrossChex

    CrossChex Newbie

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    Hi guys,

    How valuable would it be on a scale of 1 to 10 for marketers to have access to emails (associated with FB profiles) which can be uploaded into the custom/lookalike audience feature on Facebook?

    Is having more targeting with custom/lookalike audience feature better than the regular FB filtering functionality in terms of cost/conversion?

    Thanks for the feedback!

    Chex
     
  2. speedypro

    speedypro Junior Member

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    Very important. I'd say a 10.
    I have a client who wants to kickstart a watch.
    Filippo Loretti raised 4.8 million dollars. They used an agency, Funded Today who has a track record of raising million dollar campaigns using FB advertising.
    Filippo's first campaign raised a million. The second campaign raised 4.8

    Funded Today has the data-set/audience they've used over and over and over. If you look at their campaigns they ran, they've all gone up in major increments.
    Everyone I know wants that list and that list cost $$$. A buddy of mine contacted Funded Today and they take 30% cut of your sales. Everyone goes to them. That list is proprietary info.

    That list can be used to generate ads to target potential buyers for new kickstarter campaigns.
    So I would love to buy that list. Or a list similar. If Daniel Wellington if exported their audience, that would be gold for their competitors. So on a scale of 1 to 10. It is invaluable.
     
  3. se900se

    se900se Jr. VIP Jr. VIP

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    Mailchimp recently started doing FB campaigns based on your description
     
  4. CrossChex

    CrossChex Newbie

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    Very interesting... but if you can create custom audiences by uploading many identifiers such as First Name, Last Name, City, State, Country, Zip, Year of Birth, Date of Birth, App User ID, Facebook Page ID, Gender, etc... then how is email special? Is there something I'm missing?
     
  5. speedypro

    speedypro Junior Member

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    That list is special because it has been proven. Many on those list are receptive in the past.
    You build on what is proven. Just go look at funded.today's campaign success. They use to average 400K , 800K, then 1 million, now over 2 million on average. That list has been refined, over and over, and over again. I've been told, some of these campaigns have been finely tuned on a 3 hour basis over a course of 30 days.
    You throw 100 ads and see what sticks. Then add resources to ones performing and pause those that don't have conversions.

    Simply, I would love to buy a list that has been used in a successful million dollar kickstarter campaign.

    So back to my original question, does anyone have lists / audience exports that have been used in proven success campaigns.
     
  6. CrossChex

    CrossChex Newbie

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    Sorry for not clarifying, but I meant in general and not in that specific situation you're speaking of.. I'm referring to just emails (independent from custom audience campaign success) that belong to FB profiles that meet an advertisers criteria so they can upload to do campaign.
     
  7. speedypro

    speedypro Junior Member

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    Vanilla email list?

    Yes, it is important. If I can search an industry. Say in LinkedIn of all Aeronautics engineering executives and dump into an email list,
    I would use that for a FB ad that targets only those decision makers. Then again, most people don't use their work emails for FB accounts.

    So it is valuable in many B2B businesses. I was thinking about buying a generic list of all the Art Directors of all the adverising agencies in the US and import that into
    FB because I have another company that wants to sell a $20K service to those industry.
    If that email list , we can set up ads and track conversions w/ Pixels. Those who visited the website and didn't commit (e.g. send a submit contact), we re-target the hell out of those users.

    The ability to target by email can be very effective for high-dollar products/services. If you were a yacht estate broker who only dealt with 100 million boats,
    wouldn't you want to sell to those users if you had that email list? I would think so.

    So for specialize niches, high dollar/target niches, I would think this is more important that creating audiences by likes/interests.

    I have interests in cars but I'm not in the market. I work in advertising and FB doesn't know that. So if someone wants to sell to an Ad exec, how would he know who to target.
     
  8. CrossChex

    CrossChex Newbie

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    What about higher level of meta-data for emails for more accurate targeting (age, gender, income, address, interests, hobbies, political affiliation, etc).

    On a scale of 1-10, how useful would it be if you could select personal emails (not business) based upon various filters dealing with your audience targeting criteria and then upload it to Facebook, Google Customer Match, or Twitter Tailored Audiences ensuring you hit exactly those people across all platforms of advertising.