good links to build. Such links treated by google as natural mostly ( only if they are not used as part of big spamming strategy). They can bring some trust and diversify your backlink profile, but will not give boost to your keys.
Basically, 1 articles with 500+ words are nearly equal to 1 powerful picture. Because it looks natural and it what Google wants.
So you can go for it on your site.
Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names.I think you have not realized yet,images could bring tons of traffic to your site.
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