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How useful is having a blog on your money site?

Discussion in 'White Hat SEO' started by yitaoz, Jan 25, 2017.

  1. yitaoz

    yitaoz Jr. VIP Jr. VIP

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    I run a service business and right now my money site is just a one-pager (one of those long sites where every section is on the same page to minimize clicking effort needed by the visitor).

    I see a few of my competitors having little blogs on their sites as well, and I guess my questions is

    "Does having a blog section and posts help to rank the main page, or is it mostly just for ranking some long tail keywords"
     
  2. Ding Dong

    Ding Dong Jr. VIP Jr. VIP

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    Last edited: Jan 25, 2017
  3. gtull2

    gtull2 Power Member

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    On one store of mine I have about 10 pages. The blog section is about to start pulling in more traffic than the static pages. So that answers your question, from my viewpoint anyways.
     
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  4. outscrape

    outscrape Jr. VIP Jr. VIP

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    Every site I've made has had a lot more traffic come to it via the blog organically, without any effort on my part, than the sale page, which takes much more work because it's usually very specifically worded to help sell, not necessarily for SEO. Blog articles can be a lot more free-flowing and easier to bring in new traffic, and it helps establish you as a regular 'writer' who keeps thinks up to date.

    I recommend removing the year from the posts, and maybe even the date entirely, so that it can appear evergreen. Not sure how this effects SEO.
     
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  5. jacker818

    jacker818 Power Member

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    It is pretty important because if you generate good content you can get natural backlinks to your posts.

    Also, you can dilute your link building to new posts which are extremely beneficial!

    As far as ranking your main page when you build a post you can use internal link building to push juice to the desired page you want to rank!
     
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  6. Take Action

    Take Action Jr. VIP Jr. VIP

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    Having a blog page is very essential to pull in decent traffic and they can rank rank higher too. This helps in diversifying your backlink profile too. Also, if you are planning to get article placements on top tier publications like Forbes, you need to have a blog page to get linked as they will not link to homepage.

    You can start posting informative articles on your blog pages and it can get natural shares too.
     
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  7. Unreliable Witness

    Unreliable Witness Regular Member

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    There is no point in doing anything unless you know why you are doing it.

    The answer to "is it useful to have a blog" depends on what your goals are, what the costs are (your time being the largest), and whether doing so will attract enough customers to make it worthwhile.

    If you are running a three page affiliate site, then having other content probably will help because long form content usually ranks higher. Information pages usually attract more links than product pages.

    Does it need to be a blog? No. Could it be a blog? Yes.

    You could ask a question like "Is it useful to label my name on all my clothing?". Equally, it could be. Or it could not be.
     
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  8. yitaoz

    yitaoz Jr. VIP Jr. VIP

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    Thanks for the opinions guys!

    I think the reason why I've been quite reluctant to start a blog till now is because my business is a home cleaning services (not a churn and burn affiliate product marketing page). So there is considerably less things of interest to blog about (think "How to clean your bathroom", "how to wipe glass") which are not particularly interesting articles that I feel people would like back to.

    However it does sound like at minimum
    1. it keeps the site fresh so Google rates it better
    2. There is some benefit from internally back linking?

    If you have any other tips about how to make this blogging endeavor more beneficial would love to hear it!
     
  9. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Does your blog traffic convert into sales?
     
  10. patriotnews

    patriotnews Senior Member

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    Home cleaning? Blog it up!
    Write posts about:
    Why using a professional cleaning service monthly benefits you
    Why using a professional cleaning service can cut home allergens
    Green chemicals you use
    Paper towels vs newspaper for cleaning glass
    Walk me through scrubbing a toilet
    Talk about often overlooked places during cleaning

    You get the point, I brainstormed these up in 5 minutes.
     
  11. Unreliable Witness

    Unreliable Witness Regular Member

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    Fresh content is yet another misguided SEO myth.

    It isn't a ranking factor. Its a crawl frequency factor. If you produce lots of content (of any type) regularly, Google will visit your site more often and crawl it (and not necessarily index it). It won't rank that content any higher because it is new.

    There is benefit from internal back-linking because every page is given pagerank whether it has links to it or not. But it isn't as much as getting a guest post from an established site unless your blog is hundreds of pages (indexed of course).

    Don't spend hours writing content for either of the reasons you give. If you do write it, do it because it attracts and converts.

    If you can't justify the benefits before you start then go and find another more productive activity.

    Sorry for the negativity. I'm just fed up with the misinformation that gurus promote about the SEO benefits of blogging.
     
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  12. yitaoz

    yitaoz Jr. VIP Jr. VIP

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    That is definitely quite a break from what I've been hearing so far. Do you have any sources on the part about blogging not being beneficial for ranking?

    I highly doubt customers would convert based on blog posts that I write. Like you find someone to mow your lawn by typing in "lawn mowing service los angeles", and going straight to a sales page, not by reading blog articles. (i think). If someone else is doing SEO for a service company and having good results with blogs would love to hear how that works.
     
  13. gtull2

    gtull2 Power Member

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    Yes. Way better than I thought it would.

    Every blog post is a soft sell linking a few times to the related product page.
     
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  14. gtull2

    gtull2 Power Member

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    I also have several professional service sites. You wouldn't believe the % of converting traffic that comes from the blog sections.

    In your static pages you need to be pretty professional and straight laced, right? In your blog section cut up a little. Tell stories about your day to day experiences. Once or twice in every post make a soft pitch to your money page.

    People like to know that you are a real person that is relatable and not a 13 year old pimply nerd on a computer.
     
  15. dhia27

    dhia27 Jr. VIP Jr. VIP

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    Another thing that might encourage you is whenever you do/buy links, you have a wider net to point/link to (not a single or 5 pages) to reduce spam. Those links will pass juice to the blog articles which will do the same to the sales page if interlinked correctly. ;)
     
  16. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    If I had an online store selling poker tables then I would want a separate "Man Cave" blog and a separate website about pokers games and rules and odds calculators. They need to be separate as they target very different keywords in related spaces. Then you advertise your tables on all three. Over time they develop into very valuable marketing assets and prop each other up as authorities in the space. It also allows you to claim multiple page one listings for keywords they overlap on.

    So I tend to think keeping them separate is better. IMO
     
  17. Unreliable Witness

    Unreliable Witness Regular Member

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    I didn't say that blogging wasn't beneficial.

    I said that the frequency at which you publish (known as fresh content) will not help your rankings.

    Obviously publishing good content that your customers want to read, that helps establish your brand reputation as an expert, that helps convert, etc is good.

    Your original question was "Does having a blog section and posts help to rank the main page, or is it mostly just for ranking some long tail keywords". My answer is that a blog can help do either, but isn't necessarily the bast way of achieving your aims.

    Most other people on this thread have said that you should spend your time writing a blog. I'm saying that you might want to do that, but first consider your target audience, their intent and the payback on your time from blogging. Is a blog the best way to sell?

    You might find that some people do value advice you can give. Your format for giving this advice might not be a blog, but a series of evergreen one-off articles or videos hosted on YouTube.
     
  18. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    For one, adding relevant content to your blog will increase your relevancy and trust to your targeted keywords which should help you rank.

    You can also use the blog to capture more long tail keywords and funnel those visitors to your home page or squeeze page.