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How to Use Social Media for Success In Your Business

Discussion in 'Black Hat SEO' started by DobaniAshish, Oct 18, 2013.

  1. DobaniAshish

    DobaniAshish Newbie

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    How to Use Social Media for Success In Your Business

    Hi BHW Guys :cool: This Is My First Share Over Here.

    This One Is My Favorite Smiley

    :1:

    Let Me Start...

    I Have divided It Into



    • Part 1 ? Introduction
    • Part 2 ? Social Media Overview
    • Part 3 ? Quicksand Social Media
    • Part 4 ? Foundation Building
    • Part 5 ? A Final Word
    Introduction

    Social media is shaping the way not only the world communicates - but the way businesses are communicating with their customers and target markets...

    The main aim of this short guide is to focus on the main foundation that will lay the path for your social media marketing success.
    There are numerous resources online sharing great information about social media.
    Pages After pages of articles, videos, tips, cheats and tactics to be used.

    I see a large majority of social media marketing strategies built on quicksand...
    Often people with the best of intentions are misled into the incorrect way to master social media marketing.

    I wanted to share something with you - that would set within you the foundation on which you should build your SUCCESSFUL social media marketing strategy.


    Social Media Overview

    Like a whirlwind sweeping through the world - social media is reshaping the way we live our lives do business and communicate.
    It was not long ago that c o m m u n i c a t i o n was conducted mainly by physically meeting friends and associates...
    ...breaking news was only spread via TV, radio and newsprint.

    Through social media websites such as Twitter, Facebook, My Space, YouTube, Linked-In our friends know more about us and what we are doing, without even speaking or meeting with us.

    News now breaks on social media networks before the news wires are aware.

    • It took radio 38 years to reach 50 million users.
    • It took TV 13 years to reach 50 million users
    • It took the Internet 4 years to reach 50 million users
    • It took the ipod 3 years to reach 50 millions users
    • Facebook added more than 200 million users in less than a year.

    Everyone has heard of or is part of social media.
    From teenagers to great grand parents we all either have a social media account or have discussed a video on YouTube or a post on Facebook to a tweet on twitter.

    The great thing about marketing with social media is that for the large part it is FREE and easy to get started.
    Just as it is easy to get started using social media for marketing, it is also very easy to incorrectly and in effectively use this form of marketing.
    Quicksand Social Media

    The key to social media marketing is given to us in it?s name - it could not be spelt out more clearly for us...

    Social media - is all about being SOCIAL!

    If we think of the word ?SOCIAL? in the offline world - being social is about building relationships, friendships and sharing.
    Too often it is common in online social media marketing that people subscribe, become friends or follow someone and then hit them with spam and affiliate links trying to sell products.

    Sometimes, recommending products when they have no idea whether or not they work or deliver on what they promise.
    Imagine if you will this example: You are out in everyday life (offline world) and start chatting with someone in a Superstore.
    You make an acquaintance with this person and then every time you see or speak to them - they start trying to sell you something...
    Without really making any effort to build a relationship, or rapport with you - they continue to just keep trying to sell you their product or recommendation.

    How successful do you think they would be at selling that product to you?
    How strong would your relationship be?
    If you?re thinking that you would have little response to the sales attempt and your relationship with this person would be very weak and short lived then your correct!!!!

    This is how a lot of people try and do social media marketing.
    Let me introduce you to two people I meet quite often in social media marketing.

    The first is Tony...
    ...Tony is not a bad guy he is just trying to make some spare cash online.
    Tony is better known as - ?Tony The Twitter Twit?.
    Tony is quite a loud guy, brightly colored shirt and loves to make loads of noise.
    He has opened a twitter account and he has followed as many people as possible.
    Tony tweets all day long with affiliate sales links one after another.
    He?s quite bold and brash.
    He gives no information of value and spends no time building any rapport.
    He never re-tweets any other good tweets or interacts with any other tweeters.
    WRONG

    The second person I meet often in social media is a lady called Fiona.
    Again like Tony - Fiona is trying to replace her current income making money online.
    Fiona has the best intentions at heart - but has been badly advised how to approach social media marketing...
    Its not her thought - she has just taken onboard bad advise on how to manage
    her social media campaigns.
    I like to think of Fiona as the ?Facebook Fool?
    Fiona opened her Facebook account and added as many friends as she could without firstly checking out their profiles or details.
    A large majority of her friends are just other affiliate spam marketers who just post sales messages on people?s walls.
    Fiona moves about Facebook quietly and slips in and out of her facebook accounts never offering anything of value to her friends...
    ...other than the occasional affiliate sales post.
    WRONG

    Both Tony and Fiona had the intention of make money from social media marketing and there is nothing incorrect about that.
    However like a large amount of people using social media for marketing they just went about it in the wrong way.
    Foundation Building

    The foundation principle applies to any form of social media and needs to be your fundamental key to success.
    Basically the principle is this,
    ?
    BUILD RELATIONSHIPS OF TRUST AND RESPECT?

    I like to spilt this into key parts...

    PART 1

    Social media is about being social! Within any of the social media platforms - we need to build relationships, rapport and communicate with other users.
    Just because we are working within an online environment it does not mean that we lose all bearing of our fundamental communication skills.

    PART 2

    Most people using social media websites tend to subscribe, follow and become friends with anyone they can.
    You must be selective in your social media interactions. Check profiles, channels, wall posts, etc... before requesting or accepting friends and followers.
    Make sure they are not spammers and that you have a common niche interest.

    PART 3

    YouTube subscribers, twitter followers and facebook friends hold the same value as a person on your email list.
    Treat them with the same respect and intelligence - just like you do with your email list, provide outstanding quality and information of value to them.

    PART 4

    Just as with your email list, the key to building strong relationships in social media marketing is communication.
    Regular communication of value will help to build conversation and understanding.

    PART 5

    What you communicate in your social media marketing is at the core.
    The whole point of working on your social media relationships is to build trust and respect.
    The majority of communication is going to be you sharing FREE information and strategies about topics in your niche - tips - chats - help - jokes - and general conversation.

    Mixed in with your conversation every so often you can recommend your product or a service - for example every so often could be once every couple of days.
    Having built trust and a rapport, people will respond more to your recommendations.

    Please allow me to introduce you to my very good friend Steve...
    ...or as I like to call him ?Social Media Marketing Steve?.

    Unlike our old friends Tony and Fiona, Steve is building his social media marketing around the five points above.
    He has set up optimized accounts and accepted the correct types of subscribers, followers and friends.
    Most of his social media marketing is building on relationships, sharing and offering free content and general conversation.
    Most of the links Steve shares are to his free content but in doing this he is not directly selling he is building a base of knowledge and trust with his following.

    When he has a product or service he thinks is of value and benefit he shares it.
    He always gets a great response when he shares his sales content because people trust and value his opinion and recommendations.
    Final Word

    This may seem as the nice and pretty way to work your social media marketing - it is however a really effective strategy.
    The simple fact is Strategies build businesses.

    One of my favorite statements for online business applies to social media marketing:
    ?It?s much easier to increase your business by increasing your conversion rate, than by increasing your traffic.?
    Ultimately understand that you treat social media followers, friends, subscribers with respect and grace like you would your email list.
    Deliver to your social media following free great value conversation and they will respond on the occasions when you offer your product.
    To your social media success...
     
    • Thanks Thanks x 3
  2. Veyron

    Veyron BANNED BANNED

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    Thanks for the share and welcome to BHW!

    Veyron
     
  3. DobaniAshish

    DobaniAshish Newbie

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    Welcome & Thank You

    :1:

    - Ash
     
  4. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Welcome and your entry is also rocking with a share :)
     
  5. Logician

    Logician BANNED BANNED

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    Nice share OP, skimmed through it, and book marked it to read later. Thanks!
     
  6. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    OP, you seem to have copy/pasted from this site:
    http://social-media-generation.com/

    I have no objection to copy/paste but please quote the source when sharing.

    Thanks for the share. Cheers
     
    • Thanks Thanks x 1
  7. DamageX

    DamageX Elite Member

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    It's shit like this that makes me miss being able to neg-rep fuckers...
     
  8. DobaniAshish

    DobaniAshish Newbie

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    Hey W130SN,

    I Did Not Copy It From There I Learned It From An EBOOK (Ago). As You Can See That Blog Has Only Half Of That Post From Mine. I, Once Made A Single Microsoft Word (Docx) Copy Of Few Ebooks Which I May Need I Future. So I Dont Have Any Idea Of From Where I Got It.

    May Be This Cleared Your Doubt! :)

    :1:

    - Ash
     
  9. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    Not really, all you should have done is say you copied it from an ebook and no longer remember what it was called, rather than give the impression that this is your own work WHICH IT IS NOT.

    Also the original material is years old.


    [​IMG]
     
  10. DobaniAshish

    DobaniAshish Newbie

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    Well, I Know That Moderators Over Here Are Super Sharp.. I Am Visiting BHW since JAN Thru My Bro's User.

    After Searching My 2 TB... Here I Got The Link

    This is The Domain "getmyownwebpage"
    And Directory "slideshowoptin/thank-you"

    Plz Turn It Into Link Yourself

    :1:

    - Ash
     
  11. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    Doing a search reveals that it has been shared several places in 2011.

    I thank you and encourage you to share but just try to mention the source when you do. Cheers

    http://getmyownwebpage.com/sales/wp-content/uploads/2011/10/Social-Media-Success.pdf
    http://www.mysocialmediafoundations...oundations-to-Social-Media-Success-ebook1.pdf
     
  12. DobaniAshish

    DobaniAshish Newbie

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    Will Follow This Guideline As Much As Possible.

    :1:

    - Ash
     
  13. nathanluis47

    nathanluis47 Jr. VIP Jr. VIP Premium Member

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    Agree with you buddy.