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How to Use Proven Headlines in PPC Ads Today

Discussion in 'General PPC Discussion' started by The Scarlet Pimp, Jan 26, 2010.

  1. The Scarlet Pimp

    The Scarlet Pimp Jr. VIP Jr. VIP Premium Member

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    How to Use Proven Headlines in PPC Ads Today,
    by Roger Hall (Dec. 28, 2009)

    Here?s a quote from advertising great, David Ogilvy; ?On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money??

    Another useful quote is from John Caples. Caples spent most of his life writing and testing ads for print and radio. He was truly a brilliant ad copywriter. Most people agree he was an advertising genius.

    At the age of 25, he wrote what many consider to be the greatest ad in history; the now famous headline, ?They Laughed When I Sat Down At The Piano, But When I started to Play!?? This quote is ?the headline is 50-75% of Ad? inquiry returns show that the headline is 50 to 75 per cent of the advertisement.

    So, selling punch in your headline is about the most important thing.?

    The problem with using headlines from direct marketing pieces is they are often too long to fit into the 25-35 character headline space allowed by Adwords, Yahoo or Microsoft AdCenter.

    The solution? Use the headline as body text, then shorten it for the actual PPC headline. Here are some examples you can bring into the body your PPC ads, and shorten for your headline;

    Original; ?Is this Habit Hurting Your Marriage??

    PPC format to test:

    Bad Marriage Habits?
    This Habit Hurting Your Marriage?
    See New Video Here.
    www.SaveYourMarriage.com

    Now, see how you might bring these classic headlines into your PPC ads;

    ?Make an Extra $2000 a Month?

    ?Discover the Secrets of Successful Investors?

    ?Increase Cash Flow Into Your Business?

    ?How to Attract New Customers?

    ?TO A $25,000 MAN OR WOMAN WHO WOULD LIKE TO BE MAKING $50,000??

    ?I didn?t believe him. But I?m a believer now. This gasoline did it.?

    ?The Deaf Now Hear Whispers?

    ?Is Your Accountant Trustworthy??

    ?I bet You Can?t Answer This Question??

    ?Fat men ? Try This New Reducing Belt?

    ?Overnight, I Stopped Being The Underdog!?

    ?60 Days Ago They Called Me ?Baldy?!?

    ?CORNS GONE IN 5 DAYS OR YOUR MONEY BACK?

    ?How A Bald Barber Saved My Hair?

    Link: http://www.37adwordssecrets.com/adwords-blog/353/how-to-use-proven-headlines-in-ppc-ads-today/
     
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  2. siberia77

    siberia77 Registered Member

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    Good article actually