Ok so I'd like to build a website around one keyword and trying to find the most profitable keyword with low competition etc. So by running few keywords at google keyword tool and then doing a test with PPC on google the results don't match at all, the keyword that suppostly gets alot of monthly searches gets much less impression then the keyword that I wouldn't even think of going after because by google stats it shows that it get low monthly searches? Any ideas? What do I do? And yes they both appear on the first page of google because I've placed the highest bids.. Thank you!