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how to treat clients who "devalue" your services?

Discussion in 'BlackHat Lounge' started by theseodude, Jun 17, 2013.

  1. theseodude

    theseodude Regular Member

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    how do you get such clients to respect you?
    clients that say things like
    "seo is easy"
    "I know all about seo, I know you just go to blogs and leave comments, I can do that myself"
    "I can hire someone in india and pay him $50 to seo my site"

    how do I get them to respect my service?
     
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  2. nesterdwarf

    nesterdwarf Regular Member

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    You don't. Save yourself the hassle and find other clients that will appreciate the work that you do for them.

    ND
     
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  3. HerpDerpSlerp

    HerpDerpSlerp Power Member

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    You don't. Bad leads. Would you rather just not deal with those clients or would you rather refunds/bad reviews?

    Answers:
    "SEO is so easy"
    It can be yes, if you know what you are doing. If it is easy for you congratulations! Unfortunately, some people have difficulty in SEO and that is what we are here for.

    "I know all about seo, I know you just go to blogs and leave comments, I can do that myself"

    Commenting and leaving links on blogs is a part of SEO yes. If that is something you can do yourself we offer other SEO services that will fill your needs in other categories.

    "I can hire someone in india and pay him $50 to seo my site"

    There are numerous companies/people in numerous countries that offer SEO services at competitive rates yes. We feel that our service(s) dominate this market because...[something here]. Our competitive rates is an investment as we offer [some stuff here]

    --

    Be very confident in what you offer. If you cannot sell it, it won't sell. Bad leads are just that. Bad. There is a huge difference between a challenge lead (which can ask those inquiries in good faith) and ones that you just cannot make happy. The key is understanding the difference.
     
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  4. the_demon

    the_demon Jr. Executive VIP

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    Some people just have the wrong perception. Education is part of the process. You should have no problem justifying your costs to the customer. If they want to hire someone in India for $5 let them. No professional with a brain (and who actually has real cash) would make such a foolish move, you get what you pay for.

    I've paid guys in Pakistan $60/hr, I don't care where someone's from, I pay based on the quality of work they provide. You need to tell the client the same thing. You are charging what you're worth. If they don't like it, tell them to go to Fiverr and watch as their reputation and website get destroyed from crappy services.
     
  5. bendutchman

    bendutchman Regular Member

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    I simply refuse to deal with people like that. My canned response for a comment like that is
    "your right, it is pretty easy to do. My services are more suited to people who have very little knowledge with SEO. Thank you so much for your time. Kind Regards..."

    This will defuse the idiot and you can move on to your next lead.
     
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  6. antichrist

    antichrist Jr. VIP Jr. VIP

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    Why does everyone respond to this guys threads. He is a terrible troll.
     
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  7. SmartMan

    SmartMan BANNED BANNED

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    Bartman, Always remember that "The way you treat people is the way you'll be treated".

    Better yet, Try to wear this mask while talking with them. It adds great credibility to your look.

    [​IMG]
     
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  8. SmileAtmyWins

    SmileAtmyWins BANNED BANNED

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    Either they are full of shit and are testing you to see how much you KNOW about SEO. When a meeting takes place, confidence, proof, and facts are what a client looks for. Show them you know what you're talking about and if they still think your services are not what you're charging, cut your losses, and find another client. People who are cheap with SEO don't need to be getting quality work put in. It's not fair to those who write all of the content, maintain the links, and keep track of the rankings.
     
  9. howard_hughes

    howard_hughes Elite Member

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    Fire Them Clients.

    They're Most Likely Full of Crap. SEO is no easy Task, For It's Ever Changing & Can Never Be Mastered Fully
     
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  10. RushingWind

    RushingWind Elite Member

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    Lol I've seen those tactics a lot. They say they can get cheaper services elsewhere to make you drop your prices. Don't fall for that :D
     
  11. Techxan

    Techxan Elite Member

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    I just tell them that other people certainly know what their work is worth.

    And so do I, Good luck.
     
  12. extreme90

    extreme90 Jr. VIP Jr. VIP

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    Tell them, fiverr is made for them! go and get a penalty from google
     
  13. djbunch

    djbunch Junior Member

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    The question your asking is "how do I overcome an objection"

    It doesn't matter what the objection is, overcoming it is always the same...

    empathy, isolate the objection, overcome, ask for the sale again
    (understand empathy not sympathy)

    Empathy: I understand what your saying
    Isolate the objection: Is price for my services the only thing keeping you from signing up? You don't have a problem with the rest of my service where I am going to manually build links directly to your site using unique content from 8 different platforms, like webs.com, private blogs, doc sharing sites, blogger, etc.?
    Overcome:Well the fact of the matter is your wrong, I can get you 20,000 blog comments for $40(ok $5 on Fiverr) but that isn't what I am doing, and if that is what you want your site will eventually be deindexed and will actually cost you WAY more money in the long run than what I do, that isnt what you want is it?(get them to agree with you). I am going to build slowly, manually, with diversity and unique content and increase your rankings permantly, that IS what you want isn't it(agree again)

    Ask for the sale, (the average sale is asked for 7-8 times before someone says yes) So , if you want real rankings longterm for your business, my service is the one for you. (trial close)so do you want to get more traffic to your website? ("yes") Close:so do you want to start with a 3 month commitment or 6 months?

    Notice they agreed 3 times before they said yes in this scenario. I recommend "soft selling in a hard world"

    Or if you aren't scared of asking for business, I will work with you teaching you to close, because more than anything that is what I do, close!
     
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    Last edited: Jun 17, 2013
  14. lmxftw

    lmxftw BANNED BANNED

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    i honestly can't remember when i posted something usefull :))

    [​IMG]
     
  15. hotwicked

    hotwicked Regular Member

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    When I first got into web design (and the web just started) it wasn't long that many people would say "My 15 year old nephew can do web design for $50". This was back when web designers would command $250.00 and more per hour. A frequent customer of mine, one of the top web design firms in the area would come in and buy high end systems from me (I owned the computer store/design/service). He said when someone said to him something like that he just said "Good luck with your nephew but I charge what I charge if you want a top design." So it's pretty much the same. Everyone wants things cheaper or free especially in web design, SEO or marketing.
     
  16. DavidM19

    DavidM19 Junior Member

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    This actually is the correct answer.

    Except when I isolate I first ask "So is that the only thing that would hold you back from getting started with building more visitors to your business?" or something along those lines, that way I can really isolate. Sometimes they'll give you a "smokescreen" and will try to shake you off.
     
  17. Jonny Quick

    Jonny Quick BANNED BANNED

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    Not correct. That's the correct answer when you are trying to achieve a one-off sale, like a penis pump. SEO is an ongoing service which requires a sustainable relationship, and a relationship that starts off because one party said some cookie-cutter psycho-babble to the other is the opposite of sustainable, it's doomed to failure.

    No relationship can succeed where one party does not respect and value the other. And one cannot achieve respect and a sense of being valued in a single conversation by demanding it, nor can they manipulate it into existence.

    My best customers are those that understand that low-cost and quality have an inverse relationship, and they have felt the pain of hiring cheap and getting the low quality that goes with it. I can work with these people.

    Some people are willing to endure, or do not even notice, the consequences of low-quality. You don't WANT those people's business, as others here have made the statement. Let them seek their own level and be happy with that. Or not.

    One lady, some fat & dumpy liberal lady scrunched her face up at me like I had just took a shit on the floor (like that episode on "Jackass") and exclaimed "Oh! You are the most EXPENSIVE of all of them!" and it was at that moment that I realized that all my time had been wasted because her claim of wanting quality was secondary to wanting cheap, and that she had already interviewed several others and was looking for the cheapest price possible. The claims of wanting quality were all simply expressions of greed. She wanted cheap 1st, and kept that a secret. And after she got cheap, she was going to try to turn the screws for quality. I realized I had wasted several hours, and I was pissed.

    That bitch could call me tomorrow offering me twice what I asked and I still wouldn't take the job. You lose FAR more money working for a difficult and problematic person than any minor 10% differential in price. I sometimes knock-off 20% only because I like the person and I feel reasonably certain that they are easy to work with.
     
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  18. steelballs

    steelballs BANNED BANNED

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    Did not read the whole thread...

    But respect is something that you earn, it is not a given...:cool:
     
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  19. djbunch

    djbunch Junior Member

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    The smokescreen usually means they can't afford it but not always. But I am sure you are like me, your in front of someone that is discussing doing business with you. MAKE them tell you they can't afford it, or whatever the real objection is. Maybe they don't understand what unique content is, maybe they think finding clients via the internet doesn't have the value it really does, whatever it is, don't give up. Your job is to keep asking for the business until they give you the REAL objection, then see the above post(s).
     
  20. hpv222

    hpv222 Power Member

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    About 95% of these are simply normal people that are looking for a deal or are having doubts. When you address their doubts or concerns, and explain the value of your services, then they can easily become some of your best clients. Then you have about 5% or so that will never be happy no matter what you do, give them the moon and they'll complain that its round.